Visitor Economy Strategy

Lancashire’s Visitor Economy Strategy and Destination Management Plan sets out to identify how the sector will achieve strong and sustainable growth.

Visitor Economy Strategy

Lancashire’s visitor economy has a leading role to play in the future prosperity of our county.

It already supports our local communities with over 56,000 jobs and contributes £3.7 billion to Lancashire’s economy through the 63 million visitors that are welcomed each year. Our tourism businesses and organisation form a key part of the county’s wider economic narrative by providing a vast array of leisure opportunities that help to tell Lancashire’s story through the rich quality of life they deliver.

Lancashire offers a rich and diverse mix of visitor experiences, whether for a short break, holiday or day out. With its stunning rural landscapes and outdoor offer, including cycling and walking; rich cultural heritage and extensive calendar of festivals and events; its coastal plains and resorts and its reputation for locally produced food and drink, Lancashire has the strong foundations for delivering outstanding visitor experiences. To attract more visitors, we need to ensure that Lancashire’s offer is a compelling and competitive one and that our investment and resources are targeted to the greatest opportunities for growth.

Lancashire’s Visitor Economy Strategy and Destination Management Plan therefore sets out to identify how the sector will achieve strong and sustainable growth, set against an ever increasingly competitive marketplace that must not only meet, but exceed, the expectations of our visitors. It lays down a blueprint for action that demonstrates how tourism businesses and stakeholders can work in partnership to grow the volume and value of our visitor economy, seeking to grow visitor numbers to 70 million per annum, with an accompanying increase of an additional £650 million economic impact by 2020.

Lancashire Visitor Economy and Destination Management Plan