To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Staycation was reality

Monday, 14th December 2009

Press Release from VisitEngland

STAYCATION PHENOMENON A PROVEN REALITY WITH 18.5M HOLIDAYS TAKEN IN ENGLAND THIS SUMMER

Monday 14th December 2009 – New figures released today by VisitEngland from the UK Tourism Survey show that the staycation phenomenon was a reality with the number of holiday trips taken by Britons within England between June and August up by 22%, and the amount spent increased by 20%, compared with the same period in 2008.

The great English holiday enjoyed a revival this summer, countering fears voiced earlier this year that “staying at home” meant just that. James Berresford, Chief Executive of VisitEngland, confirmed, “These latest statistics prove that the staycation has reigned over the course of 2009, especially gripping the nation most evidently over the summer months. With people tightening their belts and forgoing overseas travel for a break at home, the staycation stopped being about ‘staying in your house and your own garden’ and became all about getting out there and enjoying the best of England, from exploring new towns and cities, camping, visiting attractions and enjoying a variety of activities.”

Staycation summer 2009 saw the emergence of a number of holiday trends, including a significant rise in people taking seaside holidays. Despite the changeable weather, the number of trips to the English seaside rose by 24% during June, July and August of this year. Meanwhile, a rise in family holidays was also observed, with a 33% increase in trips made by households with children. Self-catering holidays showed a marked gain in the popularity stakes between June and August with a 25% increase on previous year in the number trips involving self-catering accommodation. Within this sector, camping and caravanning trips saw a rise of 21%.

The staycation also paved the way for the “daycation”, with Britons venturing out and about enjoying the plethora of attractions and day trip destinations on offer within England, a trend proven by the performance of the Visitor Attraction sector, which has recorded on average a 5% increase in visitor numbers over the July to September period. Three quarters of the attractions surveyed by VisitEngland said they had seen more visitors in this timeframe this year, compared to the same period last year.

VisitEngland focus group research undertaken earlier this summer revealed that although cost remained a dominant factor in choosing their destination, a ‘lost generation’ of young people confessed to feeling almost embarrassed at the lack of knowledge of their own country, encouraging them to rediscover a variety of gems across England. Additionally, people cited the media as an important influence and the widespread media coverage of the staycation trend made people want to try it out for themselves. Giving people the chance to explore England without

breaking the bank, VisitEngland’s website enjoyengland.com has been providing Britons with a huge variety of imaginative, exciting yet cost effective ideas in which to enjoy England all year long.

“There has been much speculation in the media that the staycation is a manufactured story by British travel companies, however VisitEngland have the facts and figures to verify its existence this summer. Holidaying Brits favoured England this year, learning that it’s possible to save money whilst still enjoying a great summer holiday – England has all the right ingredients.” said James Berresford.

- ENDS -

For more information, high resolution images and interview requests please contact:

Meera Shah - 0207 578 1452

Stephanie Boyle – 020 7578 1446

RSS feeds

News

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.

  • Become a member of the tourist board today!