To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Cleveleys Named Lancashire's Top TIC

Friday, 11th September 2009

Today (10/9/09), Cleveleys Tourist Information Centre (TIC) was named Lancashire and Blackpool Tourist Board’s (LBTB’s) Tourist Information Centre of the Year 2009/10 and will now go forward to represent the county at the England’s Northwest Tourism Awards later this month.

Cleveleys TIC, last year’s runner up, today topped the chart of Lancashire’s fifteen tourist information centres, having achieved near perfect scores in a rigorous annual mystery shopping exercise.  All recognised TICs across the Northwest region were assessed during July and August on behalf of the Northwest Regional Development Agency (NWDA), with the highest scoring Lancashire TIC being named LBTB’s winning Tourist Information Centre of the Year; the concluding award of the annual Lancashire and Blackpool Tourism Awards 2009/10, which took place earlier this year in June.

A delighted Tom Pridmore, Director of Tourism for Wyre Borough Council, said: “To be declared the best in Lancashire is a major achievement and it underlines our commitment to ensuring people get the most out of their time in Wyre. This is a deserved reward for the hard work and professionalism of our TIC staff, whose welcoming attitude has established them as the first port of call for visitors.

“And it’s great news that the award is staying in Wyre following Fleetwood’s success last year.”

The annual quality assessment comprises mystery shops by email, on the telephone and in person, with centres marked on a variety of services including the handling of enquiries, interaction with customers as well as the appearance of the centre.

Cleveleys achieved 100% in their handling of e-mail requests and the appearance of the centre, with near perfect scores in every other category.  Lancashire’s TICs have attained some of the best scores in the region with 80% of the county’s TICs achieving a 100% score in at least one category.

Presenting the Lancashire and Blackpool Tourism Award today, Mike Wilkinson LBTB Chief Executive said “The tourist board is delighted by this year’s TIC mystery shopping results. The consistent quality of service across Lancashire is impressive and reveals the dedication and professionalism of our front line tourism teams.

Congratulations to Wyre Borough Council who can now celebrate winning the title for two years running.”

Peter Mearns, Executive Director of Marketing and Communications at the NWDA, said: “Cleveleys TIC has performed exceptionally well in this year’s mystery shopping survey and I’m sure they will prove to be tough competition for the other finalists at the England’s Northwest Tourism Awards. It is vital that we create an excellent first impression through our TICs, providing relevant, up-to-date information that will help visitors to make the most of their stay and encourage them to discover the wider area.”

The England’s Northwest Tourism Awards are organised by the NWDA and this year take place on Monday 28th September at Blackpool Tower. Cleveleys TIC will be competing against Congleton TIC (Cheshire), St Helens TIC (Merseyside), Wigan TIC (Manchester) and Coniston TIC (Cumbria).

 ENDS >>

Photo shows : Back L to R: Mary Warwick, Tourist Information Officer; Alexandra Holt, Visit Wyre Manager; Christine Wood, Tourist Information Officer; Tom Pridmore, Director of Tourism.
Front L to R: Mike Wilkinson, LBTB Chief Executive; Councillor Peter Hawley, Living Economy Portfolio Holder for Wyre Borough Council.

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.