To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

British Tourism Week - Lancashire Visitor Guide launch

Tuesday, 16th March 2010

Lancashire Visitor Guide, from Pendle to Olympia

Lancashire and Blackpool Tourist Board (LBTB) is celebrating British Tourism Week (15-21 March), which aims to raise the local, national and international awareness of the importance of Britain’s £114 billion visitor economy, with two launches of its new Lancashire Visitor Guide 2010.

In a departure from previous guides, the new Lancashire Visitor Guide 2010 includes more in-depth editorial features, as well as interviews with some of the County’s most ardent supporters and learned commentators.  It also reflects the tourist board’s new brand values and photography, which more clearly defines Lancashire as a place where life feels good.

Monday 15 March, saw Angela White, manager of Pendle Heritage Centre receiving copies of the guide which carries features on subjects close to her heart including The Pendle Witches.

Members of the tourist board also spent time handing out copies of the new guide and talking through the aims of British Tourism Week.

“We’re delighted to be part of the launch of the Lancashire Visitor Guide during British Tourism Week” said Angela “The guide includes features on the Pendle Witches and businesses across Pendle, which will help promote the destination to a much wider audience. We’re looking forward to a great season ahead and to attracting more new visitors to our amazing heritage attractions and countryside.”

The guide travels further afield on Wednesday 17 March, when LBTB heads to London’s Olympia for the Best of Britain and Ireland (BOBI) travel trade forum and exhibition, where the publication takes centre stage on the stand dedicated to promoting Lancashire and Blackpool to both trade and consumer customers.

Tony Openshaw, Director of Marketing said “British Tourism Week is an important, national celebration of all the businesses and attractions that contribute to our successful visitor economy.  From Pendle to London’s Olympia, we’re raising our game with a guide that aims to engage with a wide variety of short-break visitors, who may be completely new to the delights of Lancashire.”

It is hoped that London is just the first stop for the Lancashire Visitor Guide 2010, which is sent on request to Lancastrians and visitors across the globe, or is available to download from  In anticipation, LBTB’s marketing team has created a special area on the website for uploading pictures of the guide at locations and landmarks all over the world. 

So, don’t forget to take a guide on your travels; pass it on and show the world what a warm welcome awaits visitors to Lancashire.

For more information or to upload your images go to


Media enquiries: Anna Izza, Communications Executive, Lancashire and Blackpool Tourist Board on 01257 226614 or


RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.