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Lancashire Winners Enjoy England Awards

Monday, 18th April 2011



Lancashire and Blackpool Tourist Board (LBTB) is celebrating the success of Lancashire winners and LBTB Members at the Enjoy England Awards for Excellence, which took place on Friday 15 April 2011 at The Great Hall, The University of Birmingham. These prestigious awards, currently in their 22nd year, celebrate the very best the country has to offer. 

Morecambe Visitor Information Centre (VIC) won a gold award for Tourist Information Service and just across the Bay in Arnside, LBTB Member, Number 43 won the Gold Bed & Breakfast /Guest Accommodation Award. LBTB Member Clough Bottom Farm Cottages, based at Bashall Eaves took home a much-deserved silver award in the Sustainable Tourism category.  

Morecambe VIC and Clough Bottom Farm Cottages were successful at the Lancashire and Blackpool Tourism Awards 2010 and the England’s Northwest Tourism Awards before reaching the national finals this April. LBTB Members Number 43, won their place in the regional and national finals through the Cumbria Tourism awards.

 Commenting on the awards LBTB Chief Executive, Mike Wilkinson said

“Morecambe has long been a destination famed for its spectacular location and traditional seaside appeal but today, the spotlight is very much on the first-class customer service delivered by the talented team at Morecambe’s Visitor Information Centre. As winners of this most prestigious award they should be extremely proud of their significant achievement and we are delighted for them.  The tourist board is also celebrating wins for LBTB Members No 43, Arnside and Clough Bottom Farm Cottages who, along with Morecambe Visitor Information Centre, represented Lancashire so well at these national finals.

“The county boasts one of the warmest welcomes in the UK, boutique properties with the ‘wow’ factor and genuine commitment to sustainability, by their actions and innovation these winners have further enhanced Lancashire’s reputation as a welcoming, quality and responsible destination, at a time when the county’s visitor economy is more important than ever before.”

Lancashire and Blackpool attract over 58 million visitors to the area, contribute £3billion to the local economy and help support over 54,000 jobs.

For more information on the awards click here 


Media enquiries: Anna Izza, Communications Executive, Lancashire and Blackpool Tourist Board on 01257 226614 or

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For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.