To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

4 Million Take UK Jubilee Break

Wednesday, 30th May 2012



4 million Brits (8 per cent of the adult population) plan to make the most of the forthcoming double bank holiday weekend by taking at least one overnight stay in the UK, with 3.4 million people (7 per cent) planning to take that trip in England, according to VisitEngland’s Diamond Jubilee Trip Tracker.  This is likely to generate some £700million in tourism spend for the UK economy, just under £600million of which will be spent in England.

Around 6 million Brits (12 per cent of the population) are currently undecided about taking an overnight trip this weekend. Some prefer to make last-minute decisions, whilst others are waiting on the weather forecast.

Of those still to make a decision, some are evidently waiting for inspiration, with 17 per cent unsure where they would like to go, and 15 per cent waiting on deals or special offers.

James Berresford, VisitEngland’s Chief Executive, commented:

“Obviously there are a lot of people still undecided about their plans for this weekend, and this ties in with the increasing trend we have seen for last-minute booking. Anyone looking for inspiration or waiting for a special offer should check out, for thousands of great deals on accommodation, attractions, travel, meals out and more across England - this is a weekend you won’t want to miss!”

The national tourist board also revealed that Brits are getting into the Diamond Jubilee spirit, with 14.5 million people (29 per cent of the adult population) planning to take part in some sort of related activity, such as local street parties, the official celebrations in and around London, or other Jubilee events around the country.

Visiting friends and family is the most common activity planned for the long weekend, with 30 per cent of Brits planning a trip for this purpose.  18 per cent will enjoy going out for a meal, 15 per cent are looking forward to taking part in outdoor leisure activities such as walking and a further 15 per cent are planning general days out.

Mr Berresford continued:

“The double bank holiday is a great opportunity to get out for a day trip or short break and discover what England has to offer, and it’s great to see that so many Brits are planning to do just that.  The Queen’s Diamond Jubilee will kick off the summer in Royal style and showcase our heritage to the world. Whether it’s cheering on a winner at the Epsom Derby, grabbing a spot by the riverside to watch the spectacular Thames Diamond Jubilee Pageant, or simply getting to know your neighbours over tea and Victoria Sponge at a local street party – there is no better time to take a break at home!”

Only 2 per cent of the population plan to take a trip abroad during the Diamond Jubilee weekend, representing 1.2 million trips.

For ideas and inspiration on how to get the best out of the Diamond Jubilee weekend in England, visit:


Notes to Editors:

  • VisitEngland commissions online omnibus surveys periodically in order to collect data on the number of GB consumers who plan to take an overnight trip at key times throughout the year.
  • In this Diamond Jubilee edition, the survey was carried out on an online omnibus by TNS, with a representative sample of 1246 adults aged 16 and over in Great Britain.
  • The fieldwork for the survey took place between the 24th and 28th May 2012.
  • Trip volumes are based on an adult (16+) population of 49.2m (Office for National Statistics).
  • Total trip value is calculated using the average ‘spend per trip’ figures from 2011 for the UK (£179) and England (£172) – see here for more info:
  • For the full report, visit:

For more information contact:

Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Email

Emma White, Corporate Communications Executive Tel 020 7578 1471, Email:

About VisitEngland

  • VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
  • Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on   

About England

  • England is a unique destination and a real powerhouse in global tourism. It represents 84 per cent of the total UK visitor economy, is worth £97 billion, and supports in excess of 2 million jobs
  • More information can be found on and

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.