A Gift to Local Businesses
Friday, 20th December 2013
Marketing Lancashire, the county’s Destination Management Organisation, is pleased to bring back retail guru Kate Hardcastle for a second series of FREE inspirational workshops in 2014; it’s a New Year gift for any business keen to develop their customer relations, increase sales and enhance profile.
‘The retail work shop was truly inspirational and beneficial.’ Blackpool Pleasure Beach
‘I am still 'buzzing' from the experience of the positive, no nonsense way that Kate delivered the session’ Garlands Florist Ltd
Kate Hardcastle is passionate about business that’s well done and is a champion of good customer service, which she shares through her own businesses, workshops and as a regular commentator in the media. Her recent appearances include BBC Breakfast, ITV Daybreak and Sky News, supporting Small Business Saturday and responding to the seasonal boom in online sales.
Focused on delivering great customer service, to achieve standout in a busy and challenging marketplace, these latest workshops will benefit a wide range of businesses from small retailer to luxury spa hotel, rural B&B to large visitor attraction.
Ruth Connor, Chief Executive of Marketing Lancashire commenting on the new workshops said “Following Kate’s success with seven brilliant ‘retail theatre’ workshops this autumn, we have invited her back to share the benefits of her valuable insights into great customer service.
“She’s a straight-talking, entertaining and generous speaker; keen to share her wealth of experience and no-nonsense tips on engaging the hearts and minds of customers, in order to grow and sustain successful businesses.
“Excellent customer service is a step-changer whatever line of business you’re in and Kate’s workshops have already motivated many people working in shops, attractions and hotels across Lancashire. It’s a rare chance to meet a genuine inspiration like Kate Hardcastle and places will be very much in demand – so we’d encourage people to book early.”
“I came away feeling supported and re-energised. I have already begun to change the way I present my products and I am looking harder at meeting customer expectations.’ Wolf in the Shed
Workshops 2014 – Book Now
Wednesday 26 February Farington Lodge Hotel, Leyland
Thursday 27 February Towneley Hall, Burnley
Each workshop lasts three hours and runs from 1pm – 4pm with refreshments included.
Media enquiries: Anna Izza, Communications Manager, Marketing Lancashire
01772 426 459 or firstname.lastname@example.org
Notes to Editors
1. Marketing Lancashire is the new name for Lancashire and Blackpool Tourist Board (from 1st April 2012)
Our activities in marketing and communications, commercial membership, `Welcome to Excellence` training and place marketing are all designed to grow the visitor economy and develop the destination as a great place to visit, live and work.
In 2012 Lancashire attracted 62 million visitors who contributed around £3.4 billion to the local economy and helped support 54,804 jobs.
2. Kate Hardcastle is an internationally respected authority on transforming the retail experience for the customer and increasing sales for retailers. She is a regular contributor and industry commentator on BBC, ITV, Sky News and many more.