To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Say Cheese for Lancashire Day - Winning Selfie

Wednesday, 15th January 2014

 Over 13 Million people shared in the VisitLancashire ‘Say Cheese For Lancashire Day’ social media campaign, organised by Marketing Lancashire in partnership with visitor attractions Dewlay Cheese Shop  and  Bashall Barn Visitor Food Centre.

The campaign, to celebrate all things Lancastrian and to promote Lancashire Day*, invited visitors to share photographs or ‘selfies’ of themselves out and about in the county saying ‘cheese’ for Lancashire Day, for a chance to win a selection of Lancashire goodies.  The images were shared through Twitter using the hashtag #Lancashireday, and via Facebook and Flickr. 

The winner, announced today, is Leanne Tannahill of Newcastle Upon Tyne, who submitted a classic ‘selfie’ with husband Leslie, in response to the competition request for ‘selfies’ preferably with a recognisable attraction or landmark in the background.

Over 200 images made the final list, which was reduced to a shortlist of just five by a panel of judges from Marketing Lancashire, Dewlay and Bashall Barn. 

The final casting vote was given to guest judge and huge fan of all things Lancastrian, Luke Marsden.  Best known for his appearance as a contestant on Big Brother, Luke Marsden is now an acclaimed RockFM presenter and media commentator, with almost 60,000 followers on Twitter.  Commenting on the winner Luke said

"It was a real honour to be chosen as head judge and choosing the winner was difficult, due to the high standard of entries, but Leanne’s really captured the excitement of being in one of Lancashire’s best loved resorts.  It was just great to see so many people saying cheese for Lancashire Day!" 

Leanne and Leslie are also great fans of the county, returning twice a year with their children Liam, 17, and Abbey, 15, for family holidays in Blackpool, Fleetwood and Cleveleys.

The Tannahills’ next holiday is already booked for August, when they’ll also redeem their prize which includes: A Lancashire hamper; £100 shopping voucher for the Dewlay Cheese Shop near Garstang; and afternoon tea for two at Bashall Barn, at Bashall Eaves in the Ribble Valley.

To find out more about these attractions, as well as places to stay and things to do in Lancashire


Media enquiries: Anna Izza, Head of PR and Communications, Marketing Lancashire

      01772 426 459 or

Notes to Editors

1.         Marketing Lancashire is the new name for Lancashire and Blackpool Tourist Board (from 1st April 2012)

Our activities in marketing and communications, commercial membership, `Welcome to Excellence` training and place marketing are all designed to grow the visitor economy and develop the destination as a great place to visit, live and work.

In 2012 Lancashire attracted 62 million visitors who contributed around £3.4 billion to the local economy and helped support 54,804 jobs. 

2.         Lancashire Day* marks the date of November 27 in 1295, when King Edward I invited Lancashire’s first representatives to attend Parliament. Today this historic event is celebrated by the reading of proclamations, the participation in Lancastrian traditions and enjoyment of Lancashire food and drink.  The Friends of Real Lancashire organise events across Lancashire on Lancashire Day and promote the historic boundaries of the county – which covers a wider geographic area than the administrative areas established in 1974.

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.