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VisitLancashire in National Travel Awards

Tuesday, 1st July 2014

VisitLancashire.com has been named by the British Travel Awards (BTAS) as one of the contenders for the Best UK Holiday Destination in the British Travel Awards 2014, and it’s now down to the general public, to vote for their favourite holiday county.

Voting opens today Tuesday July 1 and closes on 30 September 2014.  Those wishing to vote for Lancashire will find VisitLancashire.com in the UK/domestic holiday sector, where they can also vote in other categories including: Best UK Leisure Attraction; Best UK Heritage Attraction; Best UK Holiday Resort.

VisitLancashire.com is the official visitor guide for Lancashire created and managed by Marketing Lancashire, the Destination Management Organisation(DMO) for the county.  The website had over 1.2 million unique visitors (viewing over 4 million pages) in the last year and offers a comprehensive, searchable database of thousands of attractions, places to stay and things to do on a short break or days out in Lancashire. As visitors are increasingly searching on-the-go visitlancashire.com is also enabled for mobiles and tablets, with use of visitlancashire.com on mobile devices up 98% in the last year.

Ruth Connor, Chief Executive of Marketing Lancashire said “Lancashire has over 62 million visitors each year who enjoy our generous mix of town, coast and countryside attractions.  We have so much choice that our visitors genuinely represent all walks of life from older couples, with time and money to indulge their pastimes, or new families enjoying time together on a budget, to the many individuals, groups and young people perhaps discovering Lancashire for the first time.  

“What they will all eventually have in common, is a shared enthusiasm and appreciation for the diverse culture and consistently warm welcome on offer in Lancashire.

 “It would be wonderful for Lancashire to win this vote of confidence from the public and we would encourage all those who believe Lancashire to be the Best Holiday County to add their vote – every single one counts.”

People who would like to vote for Lancashire can find a direct link on visitlancashire.com or can vote in the full range of categories at britishtravelawards.com

Lorraine Barnes-Burton, Chief Executive of the British Travel Awards said “We are delighted to see Lancashire in the running for the country’s consumer voted British Travel Award for Best UK Holiday County or Region.

“It’s a tough category with so many beautiful places to visit across the UK, and we want the travelling public to let us know who they think are the best across the BTA categories for best destinations, travel companies and travel services.   

“There’s a great cache of holiday prizes up for grabs for everyone who registers to vote for their favourites via the British Travel Awards website, and of course the winners of this year’s British Travel Awards get to display their winning accolade - as voted for by their customers.”

<<ENDS>>

For Media enquiries please contact:

Anna Izza, Head of PR and Communications   01772 426 459
Laura Crabb, PR and Communications Executive 01772 426 456

Notes to Editors

1.         Marketing Lancashire is the Destination Management Organisation (DMO) for Lancashire, established (1st April 2012).   Our activities in marketing and communications, commercial membership and place marketing are all designed to grow the visitor economy and develop the profile of Lancashire as the first choice destination to visit, live, study, work and invest in. 

In 2012 Lancashire attracted 62 million visitors who contributed around £3.4 billion to the local economy and helped support 54,804 jobs. 

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For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.

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