Preston to host first Best of Britannia North
Tuesday, 20th January 2015
Best of Britannia (BOB) celebrates the best of British design, fashion and manufacturing. After three hugely successful events in London, Best of Britannia is thrilled to announce that the first ever BOB North will take place in Preston 15 - 17 May 2015, in partnership with Marketing Lancashire and Preston City Council. BoB North will take place in the historic Post Office building and Flag Market in Preston and will follow the winning format of previous BOB events in London.
BOB is an event that showcases British companies that design and/or manufacture in the UK and opens with an exclusive preview evening to trade buyers and media on the first day, followed by two days of selling to the public and trade visitors. This provides the best of British brands a first-class opportunity to meet and do business with other likeminded companies and to sell directly to a targeted group of discerning consumers, who are keen to buy products that are made in Britain.
Marketing Lancashire will work closely with the BOB team to ensure that the very best brands from across the North of England are fully represented, with the finest food, drink and entertainment offered alongside this incredible showcase of British design and manufacture.
Ruth Connor, Chief Executive of Marketing Lancashire adds, “We’re an innovative and creative county with a real “make it” movement and we’re incredibly proud that Preston, Lancashire, will host the first BOB event outside of London.”
Councillor Peter Rankin, Leader of Preston City Council said: “The Best of Britannia in ‘Proud Preston’ will be a marvellous showcase for quality products and for the City. It is a vote of confidence from great British manufacturers that Preston has been selected to host such a prestigious event.”
“I have been a fan of Best of Britannia since its inaugural event in 2012,” says renowned designer and BOB’s non-executive director, Wayne Hemingway. “BOB is hitting the zeitgeist with British manufacturing seeing a resurgence.
“A growing number of consumers here understand the boost to the UK economy, to jobs, and to the sustainability and ethical sourcing that Made in the UK brings,” he continues.
“As a born and bred Lancastrian, who manufactures much of my company’s designs in the county, I am delighted that BOB North is coming to Preston, where the impact of the event in a region with such a proud manufacturing and creative heritage is bound to be huge.”
For enquiries regarding sponsorship and exhibitor opportunities at BOB North please contact: Event Director Joe Pidgeon on firstname.lastname@example.org on 0203 714 5316 or 07557 375500
For media enquiries regarding BOB North please contact: email@example.com on 0207 400 1120
For Marketing Lancashire enquiries please contact:
Laura Crabb, PR and Communications Executive 01772 426 456
Anna Izza, Head of PR and Communications 01772 426 459
Notes to Editors
1. Marketing Lancashire is the Destination Management Organisation (DMO) for Lancashire, Our activities in marketing and communications, commercial membership and place marketing are designed to grow the visitor economy and develop the profile of Lancashire as the first choice destination to visit, live, study, work and invest.
Lancashire attracts 63 million visitors who contributed around £3.5 billion to the local economy and helped support 56,137 jobs.
2. Best Of Britannia (BOB) BoB is a highly targeted brand statement event that exclusively caters for British companies that design and/or manufacture in the UK. The BoB audience is the discerning buyer – be they bespoke trade or opinion-forming consumer buyers. The target audience is global – to re-establish the days when the stamp Made in Britain really stood for something.