To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Virgin Trains supports Marketing Lancashire

Friday, 12th February 2016

Virgin Trains supports Marketing Lancashire with their campaign to boost tourism in the county where life feels good.

Virgin Trains is supporting Marketing Lancashire’s ‘Lancashire is Great’ campaign in an effort to promote tourism in the county. 

Virgin Trains, who operates passenger services on both the East Coast and West Coast is offering an exclusive discount of 30% on Off Peak Advance fares to Preston and Lancaster to get more people to Lancashire.

The offer is part of a wider campaign to support VisitEngland’s ‘Love the North’ campaign, which aims to promote tourism in the North of England and demonstrate that the flood hit regions are #Openforbusiness following the damage caused by storms Desmond, Eva and Frank in December 2015.

Marketing Lancashire is working with local businesses to promote events and late availability offers across the county to encourage visitors to Lancashire for a ‘staycation’ with its ‘Lancashire is Great’ campaign.

Discounted fares can be purchased on direct Virgin Trains services until Tuesday 1 March. It is available for travel between 19 February and 13 May and is timed to coincide with the February half-term holiday and the Easter break in March.

Anna Doran, General Manager at Virgin Trains, said: “We are proud to be supporting VisitEngland’s Love the North campaign and help boost tourism in the regions hit by flooding. The storms had a devastating effect on the people of Lancashire but they will not be beaten and are determined to show they’re open for business. We care about the local communities we serve, so were keen to get right behind Marketing Lancashire’s ‘Lancashire is Great’ campaign to encourage people to visit this fantastic county. Our exclusive discount gives visitors the chance to experience the region and all it has to offer, for less. We look forward to welcoming visitors to Lancashire and hope they take advantage of the many deals available across the county.”

Ruth Connor, Chief Executive of Marketing Lancashire, said: “Many tourism businesses across Lancashire were affected by the December storms, some experiencing serious loss of business as well as the awful experience of having to clean-up and refurbish their properties.

Our conversations with VisitEngland and the campaign to secure additional support to help with recovery began before Christmas. It was important to let visitors know as soon as possible, that Lancashire was open for business and the £1million #LovetheNorth campaign, targeting audiences in London and the South East, which began this week is a very positive and welcome response from government. The additional support of discounted advance rail tickets offered by Virgin Trains, combined with an array of special offers from attractions and hospitality providers, makes a short break in Lancashire a very compelling option for a half-term or Easter break using the West Coast rail links through the county.

Ruth Connor added: “Lancashire people are very resilient and the start to the year has been a real challenge for many but Marketing Lancashire, with the support of great partners like Virgin Trains, will do all we can to help tourism businesses with their recovery and get those visitors back to the county where life feels good.”

Details of Offer - Virgin Trains West Coast 
The 30% discount is available on off-peak Advance fares only and can be booked from Tuesday 9 February until Tuesday 1 March 2016.

The offer is available on direct services along the West Coast to Carlisle, Lancaster, Oxenholme, Penrith, Preston, Warrington and Wigan from Birmingham New Street, Birmingham International, Coventry, Milton Keynes, London Euston, Watford and Wolverhampton for travel between 10 February – 13 May 2016.  For more information about the offer on Virgin Trains West Coast, and to book tickets, visit:
www.virgintrains.co.uk/lovethenorth

RSS feeds

News

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.

  • Become a member of the tourist board today!