To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

A feast of features and a bestselling Lancashire recipe book

Wednesday, 8th February 2017

2017 begins with a bang for Marketing Lancashire’s food and drink campaign

Marketing Lancashire’s campaign to put Lancashire’s food and drink firmly on the national culinary map continues to build momentum, with a series of spectacular press features, a best-selling Lancashire cookbook, and national recognition at the start of the year.

January began with a visit from BBC Radio 4’s flagship food and drink programme, The Food Programme which has a listenership of over 2 million, and a major travel feature in Olive magazine. Lancastrian Food Programme presenter Sheila Dillon returned to her roots and visited iconic cheesemaker Mrs Kirkham’s, explored Lancaster’s ‘coffee quarter,’ with J. Atkinson & Sons, and met pioneering Lancashire chef Nigel Haworth, while Olive magazine’s four page travel feature focussed on the thriving food and drink scene of the Ribble Valley.

The Lancashire Cookbook, published in 2016 by Meze Publishing, and prefaced by Visit Lancashire, became a bestselling cook book at fine food retailer Booths and Waterstones in the North, outselling Nigella Lawson, Yotam Ottolenghi and Jamie Oliver.

Ruth Connor, Chief Executive of Marketing Lancashire said, “There has been an undeniable step change in the awareness of Lancashire’s exceptional food and drink offer. We are extremely proud of our producers, chefs and hospitality champions who work so hard to make and to serve the best. We are a force to be reckoned with when we collaborate, and pivotal events like our Lancashire Day pop up lunch in London brought together some of Lancashire’s finest chefs and producers, giving the UK’s top journalists a taste of Lancashire and tempting them to visit us and see for themselves.”
Food and drink is worth around £756 million to Lancashire’s visitor economy, accounting for 20% of all tourism revenue and is a key theme of the newly launched #WeAreLancashire campaign which tells the story of Lancashire's strengths and assets and is aimed at attracting more interest and investment to the region.

“It is the tremendous work of our partners and businesses, their quality and commitment to the sector that made Lancashire the highest performing county in the Top 50 Gastropub Awards, and led to Northcote and the Freemasons at Wiswell receiving listings in the Sunday Times Top 100 restaurants, one of the most esteemed national accolades for British food and drink. 2017 will be the year of the Red Rose county!”

Marketing Lancashire is always looking for new food and drink heroes to champion and work in partnership with. If you are a Lancashire food producer, retailer, café, restaurant or supplier interested in being part of our campaigns and media opportunities, please contact the team to find out more.

RSS feeds


April 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

January 2015

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

August 2013

July 2013

May 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.