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Visit England and cottages4u TV campaign

Thursday, 3rd January 2013

VisitEngland, the national tourist board, and leading holiday rental agency cottages4you, part of the Hoseasons Group, have today announced an exciting partnership to promote self-catering holidays in England in 2013.

VisitEngland research shows that 60 per cent of British people feel more proud to be British and 20 per cent plan to take more breaks in England as a result of the amazing events of 2012.  To capitalise on this feel-good factor and to continue the momentum of 2012, the national tourist board and cottages4you will launch a £1million multimedia marketing campaign aimed at inspiring British holidaymakers to take a cottage break in England this year.

Launching at the beginning of the New Year, the campaign will run throughout January and March. The television advertisement is aimed at families, and will particularly focus on cottages located in the countryside and on the coast. This will be supported with cinema, newspaper advertising, online advertising and direct marketing.

Tim Holt, VisitEngland’s Head of Marketing said:

“The self-catering sector is incredibly important to domestic tourism – *5.6 million overnight domestic holidays were taken in a rented property last year generating £1.8 billion in tourism spend.   This campaign specifically highlights England’s coastline and countryside both of which offer experiences to be found nowhere else in the world! We are delighted to partner with such a well-respected brand as cottages4you and I’m sure this campaign will help generate advance bookings.”

Nick Rudge, Vice President Sales and Marketing at The Hoseasons Group said:

“We’re really excited to be partnering with VisitEngland on this joint campaign to inspire even more people to holiday in England and further help boost domestic tourism and local economies.  No other holiday gives you the freedom and flexibility of a cottage holiday.  Our broad range of holiday homes, situated in some of the best locations in the country, offers the perfect base for people to explore and enjoy all this great nation has to offer.”

All campaign material will carry the cottages4you.co.uk/visitengland web address, along with the VisitEngland logo. cottages4you will carry the key themes from this campaign into its other marketing activity including PR, social media and email to deliver even greater reach.

For more information contact:

                                                                                                                                          

VisitEngland – Sarah Long, Head of Corporate Communications, Tel: 020 7578 1452, Mob: 07500555651, Email: sarah.long@visitengland.org   www.visitengland.org

OR

cottages4you –Gemma or Katie at Lucre, Tel: 0113 243 1117, Email: press@lucre.co.uk

Notes to Editors

  • * A rented property constitutes a flat / apartment or house  / chalet / villa / bungalow or cottage.
  • The figures were taken from the 2011 GBTS survey found on VisitEngland.org

About VisitEngland

  • VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors
  • Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics   
  • For corporate information see www.visitengland.org and for consumer information see www.visitengland.com

About cottages4you

cottages4you, voted best UK Cottage/Self Catering Booking Company at the 2012 British Travel Awards, is part of the Hoseasons Group (THG), the UK’s leading supplier of self-catering holiday accommodation with a portfolio of over 27,000 properties across the UK and Europe. THG is comprised of a variety of customer facing brands and brand families, available through travel agents or direct over the telephone or internet. THG is part of Wyndham Exchange and Rentals, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).

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