To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

VisitEngland and Action on Hearing Loss Guide for Tourism Businesses

Tuesday, 9th April 2013

National tourist board VisitEngland has joined forces with UK charity Action on Hearing Loss to launch Listen Up! - a new guide for tourism businesses.  Designed to help businesses become more accessible for customers with hearing loss, the free resource is available online at

More than 10 million people in the UK (one-sixth of the population) have some form of hearing loss*, and Listen Up! is packed with information, advice and examples of best practice for providing these customers with a warm welcome and an excellent visitor experience. It also highlights key issues for business owners when accommodating deaf or hard of hearing visitors, including:
• Safety – How to put adequate evacuation procedures in place to alert guests with hearing loss in case of an emergency.
• Communication – Advice for staff when speaking to someone with hearing loss, and information on disability awareness and sign language training courses.
• Facilities – Information on equipment that can assist guests with hearing loss (available at, such as hearing loops and text phones, as well as advice on completing an Access Statement -  a written description of a venue’s facilities and services, to inform people with access needs.

This new guide adds to a wealth of free tools and resources VisitEngland has developed with a range of partners to help attractions, accommodation operators and other tourism business across England offer the best possible experience to disabled visitors. The national tourist board has also released a series of short videos highlighting the experiences of deaf guests when staying in hotels in England. The videos are designed to alert business owners to a range of issues affecting deaf guests, from wake up calls to ordering room service. They can be found on the VisitEnglandBiz YouTube channel: .

As well as partnering with VisitEngland to produce Listen Up!, Action on Hearing Loss also recently assisted the national tourist board in offering hearing loop testing to quality assured attractions as an extra part of their annual VAQAS (Visitor Attraction Quality Assurance Scheme) assessment.

Ross Calladine, VisitEngland’s Head of Business Support, said:
“Visitors who have a health condition or disability – and their companions - spend over £2billion a year in England**, so it is vital that we integrate the needs of visitors with physical and sensory access requirements into our everyday service provision.  Listen Up! is designed to help tourism businesses become more deaf aware, and attract even more of these loyal and valuable customers, and Action on Hearing Loss is the ideal partner for this project.”

Chief Executive of Action on Hearing Loss, Paul Breckell, says: “People with hearing loss are a significant force in the economy, travelling both for business and pleasure. We are delighted to be working with Visit England to publish the Listen Up! guide.  It will help tourism businesses improve the accessibility of their services for people who are deaf or hard of hearing, invest in hearing loss support and generate more income.”

In addition to being available free of charge at, copies of Listen Up! will be included free in the Summer issue of Quality Edge (July/August) – VisitEngland’s bi-annual magazine for its 16,000 quality scheme participants, containing the latest industry news, case studies, articles, advice on marketing and best practice and much more.


Notes to Editors
*Hearing Matters, Action on Hearing Loss (2011)
**In 2009, 11% of all domestic trips included someone with a health condition or impairment – a total of 11.28 million trips worth £1.9 billion (Great Britain Tourism Survey, 2009). In 2010, 1.8% of all international visits to England were by someone with a health condition or impairment – a total of 576 thousand trips worth £341 million (International Passenger Survey, 2010.)

For more information contact:
Sarah Long, Head of Corporate Communications Tel: 020 7578 1452, Email
Emma White, Corporate Communications Executive Tel 020 7578 1471, Email:

RSS feeds


April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

December 2008

June 2008

May 2008

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.