To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

We’ll promote Our County to the World

Wednesday, 5th February 2014

Ruth Connor, Chief Executive gives her view on the year and opportunities ahead.

RUTH CONNOR – Chief Executive of Marketing Lancashire.

The role of the Visitor Economy sector is significant, attracting 62 million visitors to the county, making a £3.4billion contribution to the Lancashire economy and supporting 55,000 FTE jobs (Source: STEAM 2012).  Lancashire attracts more visitors than Liverpool, Cumbria and Cheshire and is the second largest visitor economy in the North West. Our aim at Marketing Lancashire the county’s destination management organisation, is to raise the profile of the county both in the North West, at a national level and internationally as well. 

The challenges ahead include continuing to build consumer confidence, as there is still a cautionary approach to spending; Visit England research over the summer of 2013 revealed that 9 in 10 consumers are still looking to reduce their costs and the trend was to take fewer breaks and to spend less.  Fortunately, the breadth of choice in accommodation, attractions and free events in Lancashire is helping the destination remain a realistic, quality option in an increasingly competitive marketplace.

Summer 2013 was particularly positive with some growth in volume and value, boosted by the good weather and those businesses that continued to invest in marketing, events and product development benefited most and in general, businesses were feeling more optimistic towards the end of 2013. 
On the whole that confidence is still growing, especially amongst those who have embraced online and mobile technology, social media and PR which are key to reaching new and repeat customers and to driving business growth.

As we move into the new year, we will be supporting and promoting the strong progress of the Lancashire Local Enterprise Partnership, the “economic voice” of Lancashire led by Edwin Booth which is recognised as one of the leading LEPs in the country.  Lancashire’s LEP has delivered several initiatives to drive growth and economic impact for the county including the recent City Deal for Preston and South Ribble, the development of the Lancashire Enterprise Zone, the launch of the Lancashire Business Growth Hub, the introduction of both Superfast Lancashire and Transport for Lancashire .

Marketing Lancashire’s role will be to strengthen Lancashire’s strategic case to promote the destination as a compelling proposition for new investors, businesses and visitors. We will champion the LEP’s focus on strategic marketing and inward investment to better promote our sector strengths and world-class reputation.

With regards the Visitor Economy, the outlook is that across the UK, the tourism economy is forecast to grow 3.8% per annum –faster than manufacturing, construction and retail. By 2025 it is forecast that it will generate 10% GDP £257bn (VisitBritain Tourism: Jobs and Growth – The Economic  Contribution of the Tourism Economy in the UK – November 2013).

Our aim in 2014 is to project a strong, confident and ambitious voice for Lancashire, encouraging growth and positive economic impact for the area by an increased engagement level with both the public and private sectors.

As featured in the LEP Business Supplement (Jan 2014).

RSS feeds


June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

December 2008

June 2008

May 2008

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.