To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

2014 visitor figures released

Wednesday, 28th January 2015

Blackpool has enjoyed one of its best tourism seasons for many years, a visitor research study has confirmed.

After a huge upsurge in visitor numbers and overnight stays during the peak summer season, the latest independent Omnibus research shows that the resort saw further growth in September and October with over 1m adult visits in each of the two months.

It means that, for 2014 as a whole, Blackpool experienced an increase of more than 300,000 adult visits – from 9.8m in 2013 to 10.1m in 2014.

The latest research covering the September to December period confirms the enduring appeal of the Illuminations - with over half of the 3.5m adult visits directly associated with the annual Lights show.

Visitor satisfaction levels in the autumn period rose to a record level of 95% compared to 88% in the same period in 2013.

Cllr Graham Cain, cabinet member for tourism and leisure said: “The latest research confirms that this has been one of the best tourism seasons for many a year.

“Much of that is due to the investment we have made in a high-quality events programme, the summer-long run of Mamma Mia!, the Illuminations and, of course, the Blackpool's Back destination marketing campaign which has showcased the resort to thousands of new visitors.

“To show overall growth of a third of a million visits across the year as well as a big increase in staying visitors during the peak summer season is hugely encouraging and a major endorsement of the investment we have made in the visitor economy.”

Earlier this month, it was confirmed that Blackpool Council and Merlin Entertainments would be co-funding a repeat of the Blackpool's Back TV advertising campaign with an overall investment of around £700k. The 2015 Illuminations season will also benefit from a £2.4m investment following a successful bid to the Coastal Communities Fund.



VisitBlackpool is the tourism arm of Blackpool Council and is tasked with promoting the UK's most popular holiday destination to leisure and business visitors, both domestically and internationally.

Joe Robinson
Communications Officer
Blackpool Council
Tel: 01253 477189

RSS feeds


February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

December 2008

June 2008

May 2008

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.