To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Preston Station treated to splash of style as Best of Britannia heads North

Monday, 11th May 2015

Preston Station will be treated to a splash of style next week as the city plays host to a major UK brand exhibition.

Virgin Trains, which manages the station, is partnering with Best of Britannia to give station users a taste of the iconic and upcoming designs featuring in the show.

Best of Britannia has gained a reputation for showcasing the defining British-produced fashion, jewellery, accessories, motoring, cycling, food and drink.

As it has grown in size and stature, the exhibition has expanded into two events, continuing BoB London but adding BoB North, which will be held in Preston’s historic Post Office and Market Square between May 15 and 17.

In the days leading up to the Preston event, exhibitors will be given space within the station to showcase their wares, bringing the station to life for visitors to the city and regular travellers.
The partnership builds on the success of the pop-up shop initiative last year which saw Virgin Trains support local businesses across its network, inviting them into its stations to promote their goods to passengers.

Virgin Trains has also partnered with one of the exhibitors of BOB North, cycling accessories brand Carradice, to create a limited edition bike bag made entirely of recycled materials which will be revealed at the event.

Joe Pidgeon, Event Director for Best of Britannia, said: “Having launched Best of Britannia in the Olympic and Diamond Jubilee year of 2012 and Buy British Day in 2014 we are delighted to be bringing our pop-up department store experience to Preston, fulfilling our remit to truly represent brands from across the length and breadth of the UK.”

Anna Doran, Virgin Trains’ General Manager for Anglo-Scottish services, added: “We’re really proud to serve Preston and enormously excited to support this great event.

“Best of Britannia highlights some of the most exciting brands the country is producing right now and it is entirely fitting that it is being held in this great city.”

Ruth Connor, Chief Executive of Marketing Lancashire, said: “The first ever BoB North in Preston could not happen without partnerships and we were delighted to have put BoB and Virgin Trains together at the very start of the event planning process.  Virgin’s support has helped raise the profile of the event across the North West, through advertising at stations on routes into Preston and by hosting a pop-up BoB exhibition at Preston station. 

“Thanks to Virgin, rail visitors will arrive awesome and be greeted by this tempting teaser of the delights that await them at the main event."

BoB North will play host to, amongst many consumers, a flurry of trade buyers and national media journalists all of which will be delivered into Preston Train Station in style by Virgin Trains.

Exhibitors will be in the station from Wednesday, May 13 to the conclusion of the show.
Virgin Trains run fast, frequent train services connecting Preston to the key cities of London, Birmingham, Edinburgh and Glasgow. Journeys from London and Glasgow take a little over two hours.

BoB North is also proud to be working in partnership with Marketing Lancashire, Preston City Council, Virgin Trains and UCLan to ensure maximum impact to both exhibitor and visitor.

For further details contact:
Damien Henderson, Virgin Trains: 07739 479492
Joe Pidgeon, Best of Britannia: 07557 375500

RSS feeds


June 2018

May 2018

April 2018

March 2018

February 2018

January 2018

December 2017

November 2017

October 2017

September 2017

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

September 2015

August 2015

July 2015

June 2015

May 2015

April 2015

March 2015

February 2015

January 2015

December 2014

November 2014

October 2014

September 2014

August 2014

July 2014

June 2014

May 2014

April 2014

March 2014

February 2014

January 2014

December 2013

November 2013

October 2013

September 2013

August 2013

July 2013

June 2013

May 2013

April 2013

March 2013

February 2013

January 2013

December 2012

November 2012

October 2012

September 2012

August 2012

July 2012

June 2012

May 2012

April 2012

March 2012

February 2012

January 2012

December 2011

November 2011

October 2011

September 2011

August 2011

July 2011

June 2011

May 2011

April 2011

March 2011

February 2011

January 2011

December 2010

November 2010

October 2010

September 2010

August 2010

July 2010

June 2010

May 2010

April 2010

March 2010

February 2010

January 2010

December 2009

November 2009

October 2009

September 2009

August 2009

July 2009

June 2009

May 2009

April 2009

March 2009

February 2009

December 2008

June 2008

May 2008

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.