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Taste Lancashire 2017 is resounding success

Monday, 11th September 2017

Sold out event was bursting with business inspiration and Lancashire pride
  
Taste Lancashire 2017, the county’s first food and drink conference organised by Marketing Lancashire brought together food entrepreneurs, retail bosses, agricultural leaders, international trade experts and influencers from the hospitality industry and was a resounding success with the capacity audience at Holmes Mill, in Clitheroe on Wednesday 6 September.
 
Developed in partnership with the Department for International Trade, Taste Lancashire 2017 aimed to challenge, inspire and celebrate the county’s food and drink economy; the sector is one of Lancashire’s key strengths and a leading theme in the county’s Visitor Economy Strategy to grow annual visitor numbers to 70 million by 2020.
 
Ruth Connor, Chief Executive of Marketing Lancashire said “Taste Lancashire 2017 brought together the county’s food and drink community for an inspiring, thought-provoking and very rewarding day. 
 
“Conversations, collaborations and new deals were struck at the conference with Marketing Lancashire reaffirming our commitment to establishing Lancashire as a must-visit food destination. We’ve certainly succeeded in amplifying messages of quality and excellence across the sector, taking Lancashire to London for Lancashire Day in 2016 and now, creating the first Taste Lancashire food and drink conference.
 
“There is a step change occurring in the Lancashire food scene and we are proud to champion food and drink businesses across this great county and look forward to working with many more.”
 
Marketing Lancashire’s sold-out event opened with a keynote speech from renowned food writer and broadcaster Jay Rayner, who offered insight on attracting national journalists to Lancashire, and issued a rousing warning against the ubiquitous use of the word ‘local’ without due quality control, citing a south coast pub who advise customers that they serve ‘local when best’.
 
A busy day of expert panels and case studies followed, covering topics as broad as Brexit, branding, food marketing and exporting, with advice and insight from industry leaders Nigel Haworth, Michelin-starred chef at Northcote, Alastair Sawday of Sawday’s Travel, food consultant Helen Colley, travel-writer and blogger Zoe Dawes and many more.
 
Paul Williams, founder of artisan chocolatiers Choc Amor based at Cedar Farm in Mawdesley, hosted an inspiring case study on his business turnaround from redundancy to thriving SME.
 
Speaking after the event, he said, “Lancashire has many fantastic local artisan producers and events like this help to showcase the level of quality in the county. These producers contribute to the local economy, help create employment and put Lancashire on the world map. 
 
“For us, the encouragement and support we’ve had from regular customers, staff and peers helps keep us inspired and working hard to make Choc Amor a meaningful part of the Lancashire producers community. Taste Lancashire 2017 was so well put together and to hear so many different views all within Lancashire made us realise that we are doing it right.”
 
Lynne Gillen, International Trade Team Leader, for the Department for International Trade commented, “It was an absolute pleasure working alongside Marketing Lancashire on Taste Lancashire 2017. The calibre of the producers and panellists was extremely impressive and Holmes Mill was a perfect venue to showcase the best the region has to offer.  We invited a buyer from one of the largest supermarket chains in the Middle East and he was really interested in stocking some of the producers he met throughout the day.”
 
James Warburton, owner of James’ Places, the leisure group behind Holmes Mill, said, "We were delighted to host this important event. The vision for the Bowland Food Hall is for it to be a fabulous place to shop, taste and enjoy the best produce the county has to offer. The Taste Lancashire event brought together producers, suppliers and influencers in media and policy giving us the opportunity to showcase what we've achieved so far. And importantly for us, to make new contacts so that we can continue to develop and improve."
 
Taste Lancashire 2017 was produced in association with BOOST, Lancashire’s business growth hub and Burnley-based Coolkit, one of the UK’s leading manufacturers of fridge van conversions.  The event was generously supported by Holmes Mill, part of the James’ Places Group.
 
Producers and hospitality businesses who would like to learn more about Taste Lancashire initiatives to raise the profile of Lancashire food and drink, as well as the benefits of becoming a member of Marketing Lancashire should call Maria Moriarty Eames, Head of Partnerships on 01772 426464.

 
ENDS
For media enquiries please contact:
 
Marketing Lancashire
Anna Izza, Head of PR and Communications   01772 426 459
Laura Roberts, PR and Communications Executive 01772 426 456
 
 
Notes to Editors
1. Marketing Lancashire is the Destination Management Organisation (DMO) for Lancashire.  Our activities in marketing and communications, commercial membership and place marketing are focused on growth and raising the profile of Lancashire as place to visit, live, work and invest in. Lancashire attracts over 64 million visitors annually, who contribute £3.81 billion to the local economy and help support over 56 thousand jobs.
 
2. Lancashire visitor numbers and value of food and drink sector - Lancashire welcomes over 64 million visitors each year who contribute £3.81billion to the local economy and support just over 56,000 jobs. Food and drink is worth around £907million to Lancashire’s visitor economy supporting an estimated 13,000 food and drink related posts within the sector. (Source: STEAM 2015)
 
3. Taste Lancashire Campaign Taste Lancashire is a dedicated food and drink guide on VisitLancashire.com, the official tourism website for the county, as well as a consumer marketing campaign to promote quality food and drink experiences and increase Lancashire’s 64 million annual visitors. Taste Lancashire also helps raise the profile of local producers and directs visitors to quality establishments that are proud to use local produce, through the celebration of internationally recognised food awards and quality marques.
 

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For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.