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Online Campaigns Opportunities

School Holiday Mini Campaigns

Increase online exposure for your business, event or special offer on visitlancashire.com, via e-newsletters and social media channels as part of the following campaigns. 

  • May Half-Term 2017 (booking dealine is Friday 12 May)
  • October Half-Term & Halloween 2017
  • Christmas 2017
  • February Half Term 2018
  • Easter 2018

Targeting

  • 2 million unique visitors who use visitlancashire.com each year
  • 70,000 email contacts who have specifically requested to received information from visitlancashire.com
  • 55,000+ social media followers who are looking for special offers, events and things to do during the school holidays

Target Market
Parents and grandparents looking for things to do and ways to entertain their children and grandchildren during the school holidays. The majority are looking for day trips but some are looking for a short break or longer holiday with their family. They generally live within a 2 hour drive time.

Ideal for
Family attractions, animal attractions, museums, family events, family friendly accommodation, holiday villages & parks

Testimonials

"Visit Lancashire is consistently in the top 3 referral sites to our website. We find the seasonal campaigns a cost effective way to drive traffic to our website during peak seasons by allowing us to target a ‘warm’ audience, provided by Marketing Lancashire’s database of relevant, opt-in potential visitors. This combined with the raised online presence on Visit Lancashire, and the use of social media channels helps us increase both visitor numbers and event participants." - Lindsey Poole - Marketing and Communications Manager - Brockholes

"I am absolutely delighted by the number of people who have visited over the course of the Half Term. We make a point of asking people how they have found us and so many people have mentioned the Visit Lancashire website." - Ian Atkinson - Coronation Rock

"The campaign was a tremendous success for me!" - Stuart Robertson - St Annes Beach Huts

Campaign Package details

Book 2 or more campaign packages and receive an extra 10% discount.

Activity Package

Normal Rate +VAT

Member Rate +VAT

Headline
(max 2)

  • Two home page banners

  • Inclusion in one enewsletter

  • Feature on campaign page on visitlancashire.com
  • Social media – min 10 facebook posts / 10 tweets / 3 instagram
  • Included on paid Facebook advertising

  n/a

£500 per campaign

Enhanced

  • Home page banner
  • Inclusion in one enewsletter
  • Feature on campaign page on visitlancashire.com
  • Social media – min 7 facebook posts / 7 tweets / 2 instagram
  • Included on paid Facebook advertising




£600 per campaign

£450 per campaign

Standard

  • Inclusion in one enewsletter
  • Feature on campaign page on visitlancashire.com
  • Social media – min 5 facebook posts / 5 tweets / 1 instagram

£400 per campaign

£300 per campaign

Basic

  • Feature on campaign page on visitlancashire.com
  • Social media – min 2 facebook posts / 2 tweets

£200 per campaign

£150 per campaign

All businesses are invited to offer a prize for a draw and special offer if applicable.

News

Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.

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