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Welcome to ExcellenceRecognised as one of the UK’s most successful customer service training initiatives Welcome to Excellence delivers wide ranging courses for individuals working in the industry.

The training is aimed at enhancing the skills of the individual so they enjoy even greater job satisfaction and deliver greater business benefits.

“Comprehensive, interactive and enjoyable, the Welcome to Excellence courses really deliver quality results and l’m delighted to endorse them.” 
Amanda Wilson, Human Resource Manager Trafford Centre, Manchester

“We were delighted with the results of the Welcome to Excellence programme, staff came away inspired, motivated and full of praise for the trainers and the course content.” 
Liz Chandler, Learning and Development Manager Merseytravel, Liverpool

For further information visit

Latest Course Information for Businesses in Lancashire

As part of the development and support remit of the Northern Tourism Growth Fund, you can now book a place on an industry development course for organisations looking to meet the needs of the growing German and Chinese tourism markets.

The courses are being delivered by Cumbria Tourism on behalf of VisitEngland and supports tourism businesses by offering the following:

China Welcome Training

This full-day training course studies the Chinese visitor and is broken down into these key areas:

  • Chinese travellers abroad
  • Chinese tourists’ motivation, needs, expectations and behaviour
  • Product adaptation and marketing
  • Chinese language and service

The course is delivered by Gary Grieve of Capela China, and provides a fascinating insight into the Chinese overseas visitor, helping us to understand their needs and support them on their holiday.

See full agenda, course dates and online booking details.

Costs are £50 + VAT per delegate this is a subsidised rate as the usual costs are £150+VAT.

Germany Welcome Training

This half-day training course studies the German visitor and is broken down into these key areas:

  • German inbound tourism
  • Understanding the German visitor
  • Product Knowledge – what appeals

Delivered by Cath Dutton of People Junction this course will enlighten and bring understanding to your staff of why and how we can cater for our German customers.

See full agenda, course dates and online booking details.

Costs are £30 + VAT per delegate (subsidised rate).

Booking details

There are two ways that you or your staff can attend one of these courses:

  1. Attend a course that is already arranged, along with a mix of other businesses
  2. Details, dates and on-line booking of all the Welcome courses can be found here: Arrange a course for a business cluster or single business: 15 delegates are needed to run a course in the location of your choice, to progress this please contact Andrea Runkee



Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.