Chief Executive of Marketing Lancashire
Rachel was appointed to the role of Chief Executive in April 2018, having previously held the roles of Director of Tourism at Marketing Cheshire and Director of Marketing and Deputy CEO at Marketing Manchester.
During her career at Marketing Manchester she led a team of 26 responsible for the promotion of Manchester as a leading business, leisure and learning destination; focused on attracting visitors and investors, growing a highly skilled workforce and driving sustainable economic growth. Various stakeholder initiatives across the city greatly increased profile and helped boost investment and trade links as well as increase international visitors. Following delegations to China, meetings with potential investors, key airlines and presentations in partnership with Visit Britain, the team successfully secured direct flights from Beijing to Manchester in 2015.
Since joining Marketing Lancashire, Rachel has significantly built on the momentum the county has been generating to raise its profile nationally and internationally. This has seen the launch of the Lancashire Business Ambassadors programme, the engagement of high profile Taste Lancashire ambassadors, a successful bid for the county’s first Discover England Fund project and scaled up activity in London on Lancashire Day. Working in partnership with the LEP, Rachel has also secured greater profile for Lancashire’s investment opportunities at key international events, such as EXPO REAL in Munich and MIPIM in Cannes, and announced Lancashire’s intention to bid for City of Culture status in 2025 at a county-wide scale.
Born in Northern Ireland Rachel grew up in London and moved to Manchester for university. She has made her home in the North West, where she lives with her Bolton-born husband and young daughter.