Chief Executive of Marketing Lancashire
Rachel was appointed to the role of Chief Executive in April 2018, having previously held the roles of Director of Tourism at Marketing Cheshire and Director of Marketing and Deputy CEO at Marketing Manchester.
During her career at Marketing Manchester she led a team of 26 responsible for the promotion of Manchester as a leading business, leisure and learning destination; focused on attracting visitors and investors, growing a highly skilled workforce and driving sustainable economic growth.
The team’s transformational ‘I love MCR’ campaign, projects with Manchester Airports Group, Manchester United and Manchester City, as well as stakeholder initiatives across the city, greatly increased profile and helped boost investment and trade links as well as increase international visitors. Following delegations to China, meetings with potential investors, key airlines and presentations in partnership with Visit Britain, the team successfully secured direct flights from Manchester to Beijing in 2015.
As Director of Marketing at Hemisphere DMC, Rachel worked with a range of clients from transport, health, property, culture and local government with her specific projects including: the development of an investment prospectus and brand narrative for the Manchester at MIPIM partnership; a brand architecture framework review for Bruntwood and the creation of the brand identity for Manchester’s European City of Science designation.
Born in Northern Ireland, Rachel grew up in London and moved to Manchester for university. She has made her home in the North West, where she lives with her Bolton-born husband and young daughter.