Lancashire Luxury Short Breaks

This essential luxury traveller’s guide to short breaks focuses on all the great places that visitors can stay, eat and explore to continue to attract day and overnight visitors to Lancashire.

This essential luxury traveller’s guide to short breaks focuses on all the great places that visitors can stay, eat and explore to continue to attract day and overnight visitors to Lancashire.

Featuring a wide range of inspirational photography, exciting articles, insider tips and short break ideas, the campaign aims to inspire couples and small groups to take an off peak short break in breath-taking Lancashire.

The digital campaign will run from September to January, however the content will be used throughout the shoulder months up until Easter.

The campaign will include;

  • Digital interactive short breaks guide on issuu
  • Digital activity on new visitlancashire.com
  • E-newsletters to Visit Lancashire database
  • Digital display advertising
  • 10,000 DL leaflets distributed to high footfall areas
  • Social media activity to over 70,000 followers
  • Targeted PR campaign

Who will the campaign target?

This visitor market, typical AB visitor, loves a spot of luxury and use their high level of disposable income on experiences. From relaxing spas, boutique shops and country walks, to afternoon tea, indulgent evening meals and 4-5 star hotels. They are also keen to experience the culture and heritage of Lancashire towns and cities, delving into the history and learning about the very best they have to offer.

Click here to download the Luxury and Short Breaks 2018 Media Pack.

Digital Guide Activity Packages and Costs

Enhanced – £800 Partner Rate

* DPS advert/advertorial in digital guide

* ‘Highlight’ placement on campaign landing page

* Inclusion on one e-newsletter

* Minimum two tweets and two Facebook posts

Premium – £500 Partner Rate

* Full page advert/advertorial in digital guide

* Product placement on campaign page

* Inclusion on one e-newsletter

* Minimum two tweets and two Facebook posts

Standard – £400 Partner Rate

* Half page advert in digital guide

* Product placement on campaign page

* Minimum two tweets and two Facebook posts

Basic – £200 Partner Rate

* Product placement on campaign page

* Minimum one tweet and one Facebook post

Booking Deadline: Friday 3rd August. To book or discuss further contact Jacqui on 01772 426461 or email.

Luxury Short Breaks 2018