Lancaster is our city. It’s as vibrant as it is quirky with a captivating past and a cultured present. It’s one of England’s Heritage Cities. It’s a creative city. It’s an independent city. It’s a city with a great outdoors. It’s a city to shout about. It’s a small city with a big story.
The Lancaster Brand is a brand to present the city to its visitors. It’s a brand which is both practical and flexible and will continue to grow. For further information or advice on using the Brand, please contact us:
This document, sets out what the Brand is and how it can be used.
It’s set out in three parts: 1) What the Brand is; 2) How it’s made up; and 3) How it looks in practice.
The toolkit consists of the variety of logos and fonts shown in the guidelines which you can simply choose and download here. If you have any particular questions or queries on their use please contact us.
A small selection of high quality images are included in this toolkit, to support your current marketing needs. A full photography commission will be undertaken in 2015. If you require a higher resolution version of the images below, please contact us. Please note: These images are for the sole use of businesses and others wishing to promote Lancaster. In using these images you agree to credit the photographer, not change the image in any way and not use them for commercial purposes.