What We Do
Champion the county nationally and internationally as a leading leisure, learning and business destination
What We Do
Marketing Lancashire :
- Promotes Lancashire as a destination and a place for visitors, occupiers, developers, investors and businesses
- Leads LVEP (Local Visitor Economy Partnership) in partnership with VisitBLackpool
- Leads the Visitor Economy Strategy supporting a tourism sector of circa 4,000 businesses
- Co-ordinates research such as visitor surveys with leisure and international visitors and commissions the annual economic impact report
- Promotes Lancashire as a business events destination
- Promotes Lancashire as a place to invest and do business eg City Deal and Enterprise Zones
- Is an official partner of the Northern Powerhouse programme
- Is a Filming in England Partner
- Generates significant commercial revenue to diversify its income base
Our website visitlancashire.com attracts over 9 million page views and our activities hosting journalists and pushing news through PR channels keeps Lancashire tourism and hospitality partners in local, national and international media.