New Tourism Growth Strategy for Lancashire

New Tourism Growth Strategy in development to identify how the sector will achieve strong and sustainable growth.

Tourism Growth Strategy

Lancashire’s visitor economy has a leading role to play in the future prosperity of our county.

Host to 69 million visitors each year, Lancashire has a compelling story to tell – from the UK’s favourite seaside resort, 137 miles of natural coastline, Areas of Outstanding Natural Beauty and the Queen’s castle in the North to an array of historic houses,  museums, family attractions and a year-round calendar of festivals and events. Alongside award winning food producers, gastropubs and restaurants, glamping sites, boutique hotels and spas they provide a diverse and distinctive cultural narrative that helps to share Lancashire’s story through the rich quality of life and leisure experiences they deliver for both visitors and those who live, work and study here.

Over the last six years Lancashire has seen visitors increase by 6.4million visitors, spending increase by £1billion and an additional 6,000 jobs created across the tourism and hospitality sector, bringing total reach to 69 million visitors, with spend at £4.41 billion and 60,782 jobs across the sector.

There are many exciting developments and new investments planned across the county that will continue to help drive growth trends and to this end, we are working with TEAM Tourism Consulting to help produce a new Tourism Growth Strategy for Lancashire, which will explore and help maximise more opportunities for the sector. In this way, it will build on the initiatives and key areas for growth identified in the previous visitor economy strategy for the Lancashire 2016-2020, available to view here.  This five-year strategy set out to achieve 70million visitors for Lancashire by the end of 2020.

Collaboration and partnership working is at the heart of our approach and TEAM Tourism Consulting has been leading an extensive engagement and consultation process with public, private and third sector stakeholders to set out a clearly articulated and refreshed vision for driving sustainable, innovative, resilient and inclusive sector growth. It is anticipated that the new draft strategy will be available for consultation in the new year.