New Tourism Growth Strategy for Lancashire

New Tourism Growth Strategy in development to identify how the sector will achieve strong and sustainable growth.

Tourism Growth Strategy

Lancashire’s visitor economy has a leading role to play in the future prosperity of our county.

We are keen to hear the views of as many businesses and individuals as possible, including those not directly associated with the tourism and hospitality industry, as it is such an important sector for the overall quality of life, cultural and leisure experiences that it offers. We have created a short survey which we invite you to complete here – deadline for responses is Monday 16th December.

The visitor economy is integral to the county’s economic success and prosperity; identified by the Lancashire Enterprise Partnership as one of 7 leading business sectors for the county, tourism accounts for around 7% of Lancashire’s economy (worth £29bn in GVA) and 11% of jobs. Sector growth trends are strong with the latest annual figures for 2018 revealing that Lancashire’s visitor economy is now in its sixth year of continuous growth. In 2018, visitor numbers reached 68.74million (+1.7% since 2017) with spend at £4.41billion (+3.8% since 2017) in the county. There was also a 1.5% increase in jobs in the tourism and hospitality sector, with jobs now totalling 60,782.

Over the last six years Lancashire has seen visitors increase by 6.4million visitors, spending increase by £1billion and an additional 6,000 jobs created across the tourism and hospitality sector.

Host to 69 million visitors each year, Lancashire has a compelling story to tell – from the UK’s favourite seaside resort, 137 miles of natural coastline, Areas of Outstanding Natural Beauty and the Queen’s castle in the North to an array of historic houses,  museums, family attractions and a year-round calendar of festivals and events. Alongside award winning food producers, gastropubs and restaurants, glamping sites, boutique hotels and spas they provide a diverse and distinctive cultural narrative that helps to share Lancashire’s story through the rich quality of life and leisure experiences they deliver for both visitors and those who live, work and study here.

There are many exciting developments and new investments planned across the county that will help to continue to drive growth and to that end we are working with TEAM Tourism Consulting to help us produce a new Tourism Growth Strategy for Lancashire, which will help to explore and maximise more opportunities for the sector. In this way, it will build on the initiatives and key areas for growth identified in the previous visitor economy strategy for the Lancashire 2016-2020, available to view here.  This five-year strategy set out to achieve 70million visitors for Lancashire by the end of 2020.

Collaboration and partnership working is at the heart of our approach and TEAM Tourism Consulting has been leading an extensive engagement and consultation process with public, private and third sector stakeholders to set out a clearly articulated and refreshed vision for driving sustainable, innovative, resilient and inclusive sector growth.