New Tourism Growth Strategy for Lancashire
Over recent months we have been consulting with tourism businesses and stakeholders on the development of a new Tourism Growth Strategy for Lancashire, however as the impact of COVID-19 continues to gather momentum, now is not clearly the time to launch a new strategy.
This is truly a most difficult and challenging time for our partners and stakeholders and our sole aim during this crisis is to offer help and support as best we can whilst also feeding back to government on the impact of the current situation and calling for as much assistance as possible.
The full impact of COVID-19 cannot yet be seen but we wholly recognise that the future needs and priorities of our businesses will no doubt be very different to that identified pre-crisis.
We are, and will continue, to monitor the impact on our partners and feed into national discussions with VisitBritain/VisitEngland so that over the coming weeks and months, we can start to identify and consider the strategic response needed to support Lancashire’s tourism sector.
When the time is right, we will discuss further needs and opportunities with our businesses and stakeholders to help inform a renewed strategy that will build on previous hard work to attract millions of visitors to the county and encourage them to return in number to enjoy our wonderful county and renowned hospitality.
Your contribution to this process will be most valued and we very much look forward to picking up those conversations with you when things begin to resume some sense of normality again and we can look towards the future together with a renewed sense of hope and inspiration.
Meanwhile, if you have any queries about this work, please email: Justina Ma Business Manager