Getting the Most out of Your Partnership

Here is a quick reminder of some of the simple ways to get the most out of your partnership.

Maximising your Visit Lancashire partnership  Enhanced profile and content, which includes eight images, up to 1,000 words copy, website/email links, videos, Facebook/Twitter/Tripadvisor live feeds. listing.   This gives our website users a taste of your product.  It should shout about your greatest assets and summarise your offer.

Special offers and events.  Feature in the special offers and what’s on section of by uploading your special offers and events.  You can have as many offers and events running at any time as you wish.

Advertising.  From digital opportunities in our email marketing and on our website, to print opportunities in our guides and leaflets, there are loads of options to amplify your message and get noticed by our audiences.  Contact [email protected] for more details.

Media and PR.  If you’re up to something newsworthy, which will help sell Lancashire, we want to hear about it.  Email [email protected].

Social media.  Whether it’s Facebook, Twitter or Instagram (or something new and emerging) we’re all over it and using our incredible reach to promote both our partners and ‘destination Lancashire’.  With every post we aim to drive traffic to partner’s pages and there are plenty of ways that you can help us on our mission.  Make sure you tag us in your posts – @visitlancashire.

Prize draws.  We’re big fans of prize draws, they attract visitors to our site and are fantastic for brand awareness.  There are just a few minimum requirements to be involved.

Blogs.  Content is the life blood of our marketing, it feeds our website, social media, PR, email newsletters and third party promotions.   We use it everywhere.  As ever, partners are front and centre of our blog content and we’re always on the lookout for ideas, guest blogs and features.

Email marketing.  Email marketing is a core activity for Visit Lancashire.  We manage an extensive schedule of email communications, which are designed to inspire and drive visits.

Industry communications.  Consider Visit Lancashire as your go go-to hub for all things tourism industry related.  From training events and conferences, to the latest news and opportunities, we’re in the know and more than likely involved in one way or another.  Stay in the loop by following us on Twitter – @MarketingLancs and by reading our monthly industry newsletter.

Events.  We host many events throughout the year, including quarterly partners meetings to share industry information, best practice and expert tips.  Nothing beats meeting face face-to -face, so we wholly recommend joining us whenever possible. Depending on the event there may be a small charge, but it is always more than worth it.  Keep an eye out in our monthly newsletter for future dates.

Advice and guidance.  We’re here to help and our team comes with a wealth of experience and competencies within the tourism industry.  If you are seeking advice, the team are more than happy to help, from PR know-how to funding and planning, just contact the most relevant team member.

Maximise Visit Lancashire partner logo.  We are mighty proud to have you as a partner of Visit Lancashire and hope the feeling is mutual.  Wear the Visit Lancashire Partner logo as a badge of honour across your marketing platforms.  It is a symbol of quality and impeccable standards and is highly regarded by both industry peers and visitors. The logo is exclusively for partner’s use.

Research.  Where do our visitors come from?  Where does your business fit into the bigger picture?  What are the trends to look out for?  We offer free insight and share consumer research from key industry experts such as the British Hospitality Association, Visit England England and Visit Britain.

Lancashire Tourism Awards.  Celebrate excellence across a wide range of visitor economy businesses, revealing the brightest and best stars working in Lancashire tourism today, with many of the county’s winners then going on to represent Lancashire at the national VisitEngland Awards for Excellence.  Visit Lancashire partners also enjoy discounted ticket rates.

If you have any questions or would like more information about your Visit Lancashire partnership, please contact Ian Stackhouse – 07850 915 060 / [email protected].