About Us

About Marketing Lancashire

Marketing Lancashire is proud to be an official LVEP ( Local Visitor Economy Partnership).

Marketing Lancashire is charged with promoting the county on a national and international stage. An experienced, ambitious  and dedicated marketing and communications team, we work in the interest of a prosperous Lancashire.

We secure funding opportunities, generate income and invest our Partner fees into promotional activity, with the aim of developing Lancashire as a premier, sustainable and accessible destination for domestic and international visitors.

Our work with private sector partners, economic development colleagues and our Lancashire Business Ambassadors is focused on enhancing the national and international reputation of the county, to promote  sustainable economic development and growth, and establish Lancashire as place to visit, live, work, study and invest in.

Visit Lancashire is our consumer-facing brand for the county.  We work closely with Visit England/VisitBritain and a wide range of public and private sector agencies, to grow Lancashire’s visitor economy.

Most recent figures (2024) show that Lancashire attracted 68.6 million visitors, who contributed £5.7 billion to the local economy and helped support over 57,068 jobs.

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