- About Us
About Marketing Lancashire
Marketing Lancashire is the agency charged with promoting the county on a national and international stage. We are a not for profit organisation working in the interest of a prosperous Lancashire. We reinvest all our Partner fees into promotional activity for the county to develop Lancashire into a leading leisure, learning and business destination for domestic and international visitors, to enhance the national and international reputation of the county and promote sustainable economic development and growth.
Lancashire has one of the largest economies in the Northern Powerhouse with over 52,000 businesses generating £29 billion per year.
Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. We work closely with VisitBritain and a wide range of public and private sector agencies. Our activities in marketing and communications, commercial membership and place marketing are all designed to grow the visitor economy and develop the destination as a great place to visit, work and invest.
Most recent figures (2016) show that Lancashire attracted 67 million visitors, who contributed £4.13 billion to the local economy and helped support 59,000 jobs.