STEAM - Annual Tourism Figures
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Annual Tourism Figures
The annual STEAM Report for 2021 revealed sector in post-pandemic recovery
- Visitor numbers in 2021 rose to 51.51m from 23.8m in 2020
- Economic impact generated in 2021 increased to £3.51bn from £1.7bn in 2020
STEAM (Scarborough Tourism Economic Activity Monitor) is an evaluation model used by many Destinations Management Organisations. It uses locally derived data from a variety of sources such as hotels, attractions, tourist information centres, events and other accommodation to estimate the number of visitors, revenue generated and employment supported by tourism. The model provides the county with a continuous tourism economic impact dataset which reveals trends and helps highlight areas of particular growth or in need of support.