STEAM - Annual Tourism Figures
Annual Tourism Figures
The annual STEAM Report for 2020 revealed the serious impact that the COVID-19 pandemic had on the county’s visitor numbers. Visitor numbers fell from 67.7m in 2018 to 21.37m in 2020 and economic impact generated fell from £4.4bn in 2018 to £1.61bn in 2020.
STEAM (Scarborough Tourism Economic Activity Monitor) is an evaluation model used by many Destinations Management Organisations. It uses locally derived data from a variety of sources such as hotels, attractions, tourist information centres, events and other accommodation to estimate the number of visitors, revenue generated and employment supported by tourism. The model provides the county with a continuous tourism economic impact dataset which reveals trends and helps highlight areas of particular growth or in need of support.