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Morecambe Bay Brand

Morecambe Bay is like nowhere else in the UK. It’s as invigorating as it is calming with spectacular natural beauty and a fascinating heritage.  It’s an incredible internationally protected haven for wildlife and birds. It’s a landscape borne of its people and traditions. It’s a much-loved outdoor challenge. It’s a favourite place for all the family.  It’s Morecambe Bay.

The Morecambe Bay Brand is built on these values and offers a new look and feel to share this special place with others. It’s made up of:

Brand Guidelines

Download Guidelines

The guidelines document above sets out what the Brand is and how it can be used. It’s set out in three parts: 1) What the Brand is; 2) How it’s
made up; and 3) What it looks like in practice.

The Morecambe Bay Brand is a brand to present the Bay area to its visitors. It’s a brand which is both practical and flexible and will continue to grow. For further information or advice on using the Brand, please contact us. 

Brand Toolkit

The toolkit consists of the variety of logos and fonts which you can simply choose and download here. If you have any particular questions or queries on their use please contact a member of Marketing Lancashire’s Marketing team.

Morecambe Bay Images

A small selection of high quality images are included in this toolkit, to support your current marketing needs. A full photography commission will be undertaken in 2015. If you require a higher resolution version of the images below, please contact us. Please note: These images are for the sole use of businesses and others wishing to promote Lancaster. In using these images you agree to credit the photographer, not change the image in any way and not use them for commercial purposes.

Please download and agree to full terms and conditions of use.

Jenny-Brown's-Point-Credit-Tony-West Morecambe-Promenade-Credit-Jon-Sparks Oyster-Catchers-Credit-Ben-Hall-RSPB
Birkrigg-Stone-Circle-Credit-Jon-Sparks Cross-Bay-Walk-Credit-Jon-Sparks Humphrey-Head-Credit-Jon-Sparks-(1)

Download Images

You can now access logos and images via our flickr page

Morecambe Bay Sense of Place Toolkit

For more detailed information on Morecambe Bay’s nature and wildlife, please see the Morecambe Bay Sense of Place Toolkit.

Morecambe Bay Interactive Map

For further information on the Bay’s attractions and key points of interest see Morecambe Bay Partnership’s interactive map.


Contact Us

For more information, practical advice and support, call Marketing Lancashire on:

01772 426450.