English Tourism Week 2020

18th April 2020 Various Locations


Various Locations




English Tourism Week
18-25 April 2020

English Tourism Week (18-25 April 2020) provides an essential opportunity to raise awareness and the profile of the sector to key stakeholders, with VisitEngland working to support English destinations with political engagement nationally, regionally and locally.

The dates chosen for 2020 for the first time includes St. George’s Day, seamlessly tying England’s national day to our industry and providing a strong media hook to showcase the tourism offer across England.

ETW provides the spotlight to put tourism front of mind with key stakeholders and showcase the amazing work that goes on each and every day to build strong and resilient destinations.

In addition, through a long-standing partnership with The Mirror newspaper, Tourism Superstar is a competition that puts the spotlight on to those working frontline in the sector. Destination Management Organisations across England root out their true shining stars, who typify their area and showcase all that is good in visitor welcome and inspiration.

Lancashire Tourism Key Facts & Figures

  • Lancashire welcomes almost 69 million visitors a year
  • £4.41 billion generated in the local economy through visitor and tourism business expenditure
  • 60,782 full time jobs supported by tourism activity


English Tourism Week works best when everyone participates – start planning today!

  • Contact the team at Marketing Lancashire, your local Destination Management Organisation (DMO) to discuss how best to showcase your business during English Tourism Week Tel: 01772 426450
  • Think about events that are taking place during English Tourism Week and use social media tags to engage with the wider campaign  #EnglishTourismWeek20
  • Create special events for English Tourism Week – that your guests and visitors can join in. Businesses have previously held celebratory ‘Afternoon Teas’, created special itineraries taking in nearby partner attractions, package offers or discounts ie: £20.20 for a set meal – for example
  •  Invite your local MP to your attraction on Friday 24th April – constituency day.
  • Add your events for free to visitlancashire.com


What’s in it for Lancashire?

There are many benefits to participating in English Tourism Week. It can:

  • Raise the profile and awareness of Lancashire tourism with decision-makers, the media, those who work or are considering a career in the industry
  • Provide an opportunity to engage with your local stakeholders such as Lancashire MPs to bring attention to tourism’s contribution in your area
  • Provide a national framework and a free marketing and communication “hook” for Lancashire  businesses and organisations, to build into their own marketing and PR campaigns
  • Increase awareness amongst domestic and overseas consumers of the value and quality of the Lancashire’s tourism offer and encourage more domestic travel.

English tourism touches everyone – visitors, residents, businesses and destinations. It is one of the few sectors active in every part of the country. 

At Marketing Lancashire we’re proud to champion Lancashire’s Tourism Sector through our Visit Lancashire activities and partnerships.

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