Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in.  Visit Lancashire is our consumer brand for the county. Working with Visit Lancashire Partners our aim is to grow the visitor economy together, towards a sustainable, accessible, premier tourism destination.


Spotlight Features

VisitEngland launches national campaign to boost coastal breaks and drive visitor spending

VisitEngland is launching a major national campaign to inspire more people to book a coastal getaway, boosting visits and visitor spending in England’s coastal destinations through the autumn and into 2027.

From outdoor adventures and wildlife encounters to heritage, food and traditional seaside escapes, VisitEngland’s ‘All on England’s Coast’ campaign showcases the experiences that make England’s coastline one of the nation’s greatest tourism assets.

Your chance to meet and do business with Lancashire producers

It’s not always easy finding authentic Lancashire produce so we thought we’d lend a hand and have brought together around 30 Lancashire producers who want to meet you, share their stories and offer samples of their tastiest produce.

Join us on the 5th October at Farm Yard Brewery for our Taste Lancashire Producers Showcase 2026.

New Visit Lancashire website revealed

Marketing Lancashire has launched a new Visit Lancashire website, marking an exciting new chapter for Lancashire’s visitor economy and creating enhanced opportunities for tourism businesses across the county.

Happy Birthday Sandcastle Waterpark

This year Sandcastle Waterpark in Blackpool is celebrating 40 years of splashtastic, watery fun. As we enjoy more sunny days and with another ‘heatwave’ on the horizon, there’s no better time to put the spotlight on the UK’s largest indoor waterpark.

Festive Designs - Putting the 'Ho Ho Ho' in your visitor attraction

It’s never too early to start planning your festive decor, displays and magical visitor experiences.  We put the spotlight on Visit Lancashire Supplier Partner, Festive Designs, to hear how a great festive display can boost your bottom line.

Is your business ready for a cyber attack?

According to the Cyber Security Breaches Survey 2025, published by the Department for Science, Innovation and Technology, 43% of businesses experienced a cyber breach or attack within a twelve‑month period.You can now join other Lancashire businesses in a FREE Cyber Attack Hydra Simulation at the University of Lancashire.

Gazegill Organics and Eight - a dream journey

Following their award-winning streak, we put Emma Robinson and Ian O’Reilly, current custodians of the Robinson family farm and Gazegill Organics, in the Spotlight.

Their fortuitous meeting with Chef Doug Crampton – helped bring their on-the-farm restaurant dream to life.

Skills & Workforce Update - April 2026

DCMS (Department for Culture, Media and Sport) has prepared an update for LVEPs (Local Visitor Economy Partnerships) outlining several recent policy developments relating to skills and workforce matters.