Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more

Spotlight Features

Lancashire finalists in VisitEngland Awards for Excellence 2024

VisitEngland has today, 9 April, announced the finalists who will go forward to compete for the tourism industry’s annual national Awards for Excellence.

Amongst the finalists are three Lancashire businesses who won at the regional Lancashire Tourism Awards and qualified for the national industry awards.

UCLan offers 'handshake' to local businesses

The University of Central Lancashire (UCLan) can offer partners in Lancashire, large and small, the opportunity to engage with the enthusiasm and skills of a wide range of university students

Lancashire Visitor Economy continues to show strong signs of recovery

The latest tourism figures released  (2022) have revealed that the Lancashire tourism sector continues to show a strong recovery post-pandemic with 17 million more visitor days and nights in 2022 than 2021.

Lancashire Tourism Growth Strategy

Following a county-wide consultation the strategy entitled ‘Building Better Demand’, outlines a plan to extend the reach and benefit of Lancashire’s visitor economy.

LVEP Accreditation for Marketing Lancashire

Marketing Lancashire and VisitBlackpool have announced that a collaborative bid has been awarded Local Visitor Economy Partnership (LVEP) status by VisitEngland, placing them among the country’s leading organisations for destination management.

Campaign launched to highlight why living and working in Lancashire is hard to beat

Marketing Lancashire has launched a new campaign ‘Make our Lancashire Yours’ to illustrate the rich tapestry of the county with its compelling contrast of country, coastline and cities complemented by its fabulous food and local delicacies.