Marketing Lancashire

Marketing Lancashire is the place marketing organisation for Lancashire. Working collaboratively with both local authority and private sector partners from across the county to communicate investment opportunities and to showcase Lancashire’s strengths as a place to invest, work, live and study in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more

COVID-19: Marketing Lancashire launches a county-wide recovery plan. Read more

Latest News

New Finalists and an exciting new venue announced for the 2022 Lancashire Tourism Awards

Today (Monday 3rd October 2022), Marketing Lancashire, the county’s tourist board and destination management organisation, announced the remaining finalists in the annual Lancashire Tourism Awards, which will now see around 65 businesses from across Lancashire progressing to the next stage of the competition in 21 categories. In addition, Marketing Lancashire is delighted to announce that […]

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Historic conservatory ‘reborn’ as contemporary business and social venue

Rising like a phoenix from decades of decay, after months of careful restoration work, the historic conservatory at Leighton Hall has been given a new lease of life as a contemporary, sustainable and flexible meeting space, business hub and events venue. Like many historic buildings, the materials used in the stunning Victorian conservatory were feeling […]

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Congratulations Jeremy! 👏 #LTA22 #wearelancashire
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RT @VisitBritainBiz: WATCH: Our CEO @PatriciaYatesVB invites you to register by 14 Oct for our upcoming trade mission, #DestinationBritainI…
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Congratulations to everyone involved in The British Country Music Festival, Small Event of the Year finalists 👏…
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Spotlight Features

New Lancashire tourism figures for 2021 show sector in post-pandemic recovery

The county’s annual STEAM report, which evaluates the volume and value of visitors to Lancashire, has been released by Marketing Lancashire.  The report analyses data from tourism and hospitality businesses gathered for 2021 and shows the county recovering steadily from the impact of the Covid pandemic.

  • Visitor numbers in 2021 rose to 51.51m from 23.8m in 2020
  • Economic impact generated in 2021 increased to £3.51bn from £1.7bn in 2020

Lancashire collaboration to help combat food and fuel poverty

Two of Lancashire’s most innovative social enterprises have joined forces to help combat food and fuel poverty across the county, bringing together the creative skills of The Sewing Rooms in Skelmersdale and the food and nutritional knowledge of The Larder in Preston.

Novi Digital to deliver FREE Digital Marketing Skills Bootcamp

Could you or your team benefit from upskilling your current knowledge? Have you recently found yourself out of work and hoping to get back into employment? Or maybe you are looking to move your career in a new direction and explore the world of digital marketing.



Living and working in Lancashire

Blackpool Zookeeper Mike Woolham may have one of the county’s more unusual jobs and home, but he thinks it’s the best job in the world and shares his 37-acre garden with 1,000 animals for neighbours.

The review of England's DMOs is published

The UK Government has published its response to the independent de Bois review of Destination Management Organisations (DMOs) in England.  Rachel McQueen, Chief Executive of Marketing Lancashire, the county’s DMO, adds her response to that of Andrew Stokes, Director of Visit England.

Lancashire city of surprises

Lancaster launches a new online guide to some of the city’s quirkier attractions. Time to discover or re-discover a city full of fascinating, and sometimes hidden, gems. Including the NEW Lancaster Police Museum in Lancaster Castle.

Team-building, away-day or corporate hospitality?

It’s ‘cheers’ to team days at the award-winning Brindle Distillery.  Now offering unique, entertaining and fascinating corporate days at their award-winning distillery. As they mark their fifth anniversary.

STEAM 2020 - the impact of Covid-19 on Lancashire visitor numbers

The annual Lancashire STEAM* figures, one of the evaluation tools used by destinations to measure the volume and value of tourism, have been released today (22 October 2021) by Marketing Lancashire; they reflect the serious impact that the pandemic has had on the county’s tourism and hospitality businesses.