Marketing Lancashire
Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in. Visit Lancashire is our consumer brand for the county. Working with Visit Lancashire Partners our aim is to grow the visitor economy together, towards a sustainable, accessible, premier tourism destination.
Spotlight Features
Gearing up for The Tour De France 2027
The news that Lancashire will host Stage Two of the men’s Tour de France Grand Départ 2027 presents an unprecedented opportunity for businesses across the county to showcase their products, services and hospitality to new national and international audiences.
Marketing Lancashire is working closely with partners, local authorities, tourism businesses and stakeholders across the county to ensure Lancashire makes the most of this once-in-a-generation opportunity.
VisitEngland launches national campaign to boost coastal breaks and drive visitor spending
VisitEngland is launching a major national campaign to inspire more people to book a coastal getaway, boosting visits and visitor spending in England’s coastal destinations through the autumn and into 2027.
From outdoor adventures and wildlife encounters to heritage, food and traditional seaside escapes, VisitEngland’s ‘All on England’s Coast’ campaign showcases the experiences that make England’s coastline one of the nation’s greatest tourism assets.
Festive Designs - Putting the 'Ho Ho Ho' in your visitor attraction
It’s never too early to start planning your festive decor, displays and magical visitor experiences. We put the spotlight on Visit Lancashire Supplier Partner, Festive Designs, to hear how a great festive display can boost your bottom line.
Is your business ready for a cyber attack?
According to the Cyber Security Breaches Survey 2025, published by the Department for Science, Innovation and Technology, 43% of businesses experienced a cyber breach or attack within a twelve‑month period.You can now join other Lancashire businesses in a FREE Cyber Attack Hydra Simulation at the University of Lancashire.
Gazegill Organics and Eight - a dream journey
Following their award-winning streak, we put Emma Robinson and Ian O’Reilly, current custodians of the Robinson family farm and Gazegill Organics, in the Spotlight.
Their fortuitous meeting with Chef Doug Crampton – helped bring their on-the-farm restaurant dream to life.