Gearing Up for the Tour de France 2027

The news that Lancashire will host Stage Two of the men’s Tour de France Grand Départ 2027 presents an unprecedented opportunity for businesses across the county to showcase their products, services and hospitality to new national and international audiences.

As the world’s biggest annual sporting event comes to Lancashire, the county will be in the global spotlight, welcoming thousands of spectators while reaching millions of viewers worldwide. The event will reinforce Lancashire’s reputation as a destination for outdoor adventure, cycling, culture and great experiences, while creating opportunities for businesses of all sizes to benefit from increased visitor interest and spending.

It’s not just about one day of racing in July 2027. The real opportunity lies in maximising the long-term benefits before, during and after the event. The build-up to the Tour de France will generate significant media coverage, visitor interest and investment opportunities, providing businesses with a platform to engage new customers and raise their profile.

Marketing Lancashire is working closely with partners, local authorities, tourism businesses and stakeholders across the county to ensure Lancashire makes the most of this once-in-a-generation opportunity. Together, we’re helping businesses prepare for the Tour de France and create a lasting legacy that delivers benefits for residents, communities and the visitor economy long after the cyclists have crossed the finish line.

Marketing Lancashire Tour De France Guide

Download the guide here