Blackpool Pleasure Beach Scoops Gold Accolade

12 March 2015

Blackpool Pleasure Beach is celebrating after receiving one of VisitEngland’s Accolades in recognition of their quality visitor experience on offer.

The 42-acre attraction has been recognised for their ongoing commitment to creating an enjoyable and memorable experience for all their visitors as part of VisitEngland's Visitor Attraction Quality Scheme.

Only 57 attractions across England received an accolade, with the Pleasure Beach receiving the Visitors Gold Accolade for its top scores based on an annual assessment by VisitEngland. 
Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach, said “We are delighted to be recognised for all our efforts and commitment we put in to ensure our visitors have the best day imaginable at Pleasure Beach.

“At Blackpool Pleasure Beach we strive towards being the best we can be, ensuring we provide all our visitors with the best quality service they deserve. Whether this be the food and beverage service or if assistance is needed throughout the day, we will be there to make sure you have a fun filled day at our amusement park.

“Our main priority is our visitors and we continue to make improvements to ensure they have a fantastic day and enjoy the rides for as long as possible.”

James Berresford, Chief Executive of VisitEngland, said: “Our attractions are some of our great assets, creating appeal for visitors at home and from abroad.

“These accolades recognise the wonderful and innovative ways attractions in England are going above and beyond the call of duty to ensure people enjoy their visit, from a friendly and warm welcome, to high-quality food and drink on offer, or capturing the imagination with creative experiences. Our latest round of accolades continues to reflect the wide variety of attractions on offer in England and provide more reasons for Brits to take a day trip or short break this year.”

Editor’s notes

Blackpool Pleasure Beach is open for WOW weekends until March 22nd and opens daily on March 28th. Unlimited Ride Wristbands will be £15 per person for WOW weekends only when booked online in advance until midnight the day before the visit at Prices at the gate will be £30 for adults and £27 for juniors. Guests who do not wish to ride can purchase a Pleasure Beach Pass for £6 which allows them access to the attraction, unlimited rides on the Pleasure Beach Express, check out the Chinese Puzzle Maze, experience the Spectacular Dancing Water Show and check out Bradley and Bella’s Learning Garden.

The Priority Entrance supplement avoids the need to queue and having to collect your wristbands from the Ticket Centre by having them posted to the customer’s billing address and fitting them yourself prior to their arrival. These can be purchased as a supplement in advance online. It is available on bookings made 10 days in advance; all wristbands will be posted out 7-10 days before chosen visit. The Priority Entrance supplement cost £5 per transaction.

*Blackpool Pleasure Beach was voted the number one amusement park in the UK in the 2014 TripAdvisor Travellers’ Choice Awards.

About VisitEngland Accolades:
• VisitEngland accolades are available to attractions that are part of the Visitor Attraction Quality Scheme and are allocated through a scoring system based on an annual assessment by VisitEngland. They include the Welcome accolade, Hidden Gem, Best Told Story, Quality Café and the Gold accolade for top-scoring attractions. Two rounds of accolades will be announced each year.

About the Visitor Attraction Quality Scheme
• The Visitor Attraction Quality Scheme is managed by VisitEngland and, through its network of regional assessors, boasts an incredible reputation for instigating, modifying and shaping change to the customer experience at visitor attractions across England.
• Following successful trials in 1998 in the South West and then in the East of England, the Visitor Attraction Quality Scheme was officially taken centrally by the National Tourist Board in 2007. The scheme encourages participants to make the Scheme work for them as a management tool.
• Industry support has been consistently strong with participants eager to take on board the recommendations of their local assessor.

Press Information

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