Discover South Ribble this festive period
Residents and visitors are being encouraged to ‘Discover South Ribble’ this festive period and support local businesses and hospitality venues in the lead up to Christmas and New Year’s Eve party season.
After a challenging couple of years due to the coronavirus pandemic, South Ribble Borough Council’s new visitor campaign, Discover South Ribble, aims to celebrate the area and support local businesses.
The campaign includes vibrant branding, outdoor advertising, new social media channels and a visitor website to showcase South Ribble businesses, attractions, community groups, events and hospitality venues.
Paul Foster, Leader of South Ribble Borough Council, said: “Discover South Ribble celebrates and supports the fantastic range of independent, family-run businesses, groups and attractions across the borough.
“From independent market stalls in Leyland Market, to family-run coffee shops and restaurants, award-winning parks and historic attractions such as the newly refurbished Worden Hall and Samlesbury Hall.
“We’re eager to do all we can to support businesses through these challenging financial times and encourage visitors locally and further afield to discover the many beautiful and thriving places to visit and spend quality time together with friends and family across South Ribble.
“We’ve already seen a large number of Christmas markets and community events such as Leyland’s Christmas Lights Switch On featured on these new channels and are actively encouraging businesses to share their news, updates and events.”
Discover South Ribble’s new website, Facebook and Instagram pages actively showcase local businesses, events and attractions through blogs, news stories, videos and social posts.
Sharing weekly videos and business features of local restaurants, shops and salons, and sharing businesses’ posts directly through social media.
The campaign has also included outdoor advertising, with Discover South Ribble adverts within local train stations and across regional bus routes.
Councillor Foster added: “There is no doubt that times are difficult and small businesses are feeling the pinch in many ways. We are actively encouraging residents to get out and about in Discover South Ribble to support local high streets and businesses wherever possible.
“This could mean booking a meal with friends, doing all your Christmas shopping with local businesses, or attending a New Year’s Eve party at your local bar or restaurant. Every little really does help.”
Find Discover South Ribble on Facebook, Instagram @discoversouthribble and at www.discoversouthribble.co.uk