Do You Serve The Best Breakfast ?

15 November 2013

HGCA* is encouraging food service venues to promote their breakfast offerings by taking part in Farmhouse Breakfast Week’s new ‘Best Breakfast Awards’. This provides the ideal tool to engage with customers and raise awareness of the fantastic range of breakfasts available.

TV chef and breakfast lover Dean Edwards is fronting the campaign to find out who serves the country’s best breakfast. He will be taking part in a series of radio interviews to encourage the nation to vote and will announce the overall ‘best breakfast winner’ with a personal visit during Farmhouse Breakfast Week which runs from 26 January – 1 February.

To take part in the awards, restaurants, cafés, food vans, farm-shops, pubs, B&B’s and hotels can nominate their best breakfast dish in up to three categories, either a hot breakfast, cold breakfast or something innovative. Simply by visiting, venues can nominate their dish of choice for each category. (Nominations open 1st October 2013).

After nominating themselves, venues can order free resources to encourage customers to vote. A range of collateral is available to help raise awareness of their entry, from posters and cards that are handed out at the till, through to web banners and logos for use online.

Public voting will run from 9th December 2013 until 19th January 2014 and the winners will be announced during Farmhouse Breakfast Week.

Karen Levy, HGCA Campaign Manager said: “People are increasingly eating breakfast out of the home and we believe the Best Breakfast Awards is an ideal vehicle for venues to promote their business in this growing market. This is the first Best Breakfast Awards we have organised so whether you’re part of a national chain or a small independent, we want you to take part and celebrate both the breakfast occasion and the choice of dishes available!”

Farmhouse Breakfast Week aims to educate people about the importance of eating breakfast. In addition to the awards, HGCA is hoping food service companies will get involved by running competitions and promotions, highlighting local suppliers, holding tasting sessions and arranging events in the local community in celebration of the week. 

For more information about Farmhouse Breakfast Week, the Best Breakfast Awards and how to get involved, visit


For further information about Farmhouse Breakfast Week and breakfast recipes:

For more information, images or interviews please contact:

Edie Barton-Harvey / Lisa Church                      


T: 0118 947 5956                                              

E: [email protected]

Karen Levy


T: 024 7647 8735

E: [email protected]

Editor’s notes:

*About HGCA and Farmhouse Breakfast Week

  • HGCA is the cereals and oilseeds division of the Agriculture and Horticulture Development Board (AHDB)
  • Farmhouse Breakfast Week (26th January – 1st February 2014), organised by HGCA, is now in its 15th year and aims to raise awareness of the importance of eating breakfast
  • HGCA aims to deliver a world-class arable industry through independence, innovation and investment. It funds research, marketing, export and promotional activities for the cereals and oilseeds sector in the UK. Find out more at

The Best Breakfast Awards

  • The Best Breakfast Awards is a new nationwide search for the country’s best breakfast dishes, introduced as part of Farmhouse Breakfast Week for the first time this year (2013/2014). Cafes, farm-shops, restaurants, hotels, guest houses, B&Bs, food vans, stalls and canteens can nominate themselves under three different categories: Hot Breakfasts i.e. cooked breakfast, bacon sandwiches and porridge, Cold Breakfasts i.e. cereals, continental breakfast and Most Innovative – those dishes which offer that “little something extra” be it unusual ingredients, concept or presentation.
  • Winners will be announced for seven venue types: café/coffee shop/farm shop (with less than 50 covers), restaurants (50+ covers), pubs, B&Bs / Guest houses (with up to 9 bedrooms), hotels (with 10 bedrooms or more), canteen, food van/stall.
  • Nominations are open from 1 October 2013 to 17 January 2014.
  • Members of the public can then vote for their best breakfast from the list of nominations between 9 December 2013 and 19 January 2014. After votes are counted and verified, the winners will be announced on Monday 27 January 2014.
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