Lancashire brand brings out heritage rugby shirt ahead of Rugby World Cup 2023

18 August 2023

Whalley-based shoe company LANX, in collaboration with Cotton Traders, has unveiled a limited edition England rugby shirt, in time for the Rugby Union World Cup.

With a red rose representing England and Lancashire, the shirt is already proving extremely popular with fans across the county and beyond.

Marco wearing the shirt

LANX founder Marco Vaghetti explains: ‘The LANX rugby shirt has been in development for over a year, largely because we had to search the length and breadth of the UK to find a British factory who still made rugby shirts to the very high standard of quality we required.

‘As soon as we made them available to pre-order online around half were snapped up immediately.

‘The shirt has the classic thickness and relaxed fit of a traditional rugby shirt, meaning it fits just as well on men as women.

‘With the design, we kept things simple in tribute to England shirts of the past. The off-white fabric was chosen to give a vintage aesthetic, along with the bold stripes on the sleeves.

‘The left chest has an English rose, inspired by the RFU rose, but adapted to reflect LANX. The right chest includes the LANX Traders logo which is a nod to Cotton Traders, the British clothing brand that supplied the official 1995 England kit.’

Marco believes the shirt is a great way to celebrate England in a host of ways; supporting the national team during the upcoming world cup and also supporting English creators and traditional manufacturers.

Known for supporting professional rugby teams, LANX has collaborated with Sale Sharks, Leicester Tigers, Wigan Warriors, and England Rugby League and is now the official formal footwear provider for Wales Rugby Union for the next three years.

The Welsh team will be putting their best foot forward in a pair of custom LANX shoes featuring the WRU logo ahead of the 2023 World Cup in France.

Rugby shirts available in sizes S-XXL

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