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101 Things To Do Before You Go Abroad
VisitEngland Launches New Facebook App
14 January 2013. Today VisitEngland, the national tourist board launches a new Facebook App, 101 Things To Do Before You Go Abroad. Designed to inspire the nation to take more holidays in England, the new app will include the best of the very best English experiences. From star gazing in Europe’s first International Dark Sky Reserve in Exmoor’s National Park, to climbing England’s highest peak, Scafell Pike, the app will remind Britons of the fabulous range of experiences, only on offer here in England.
Following the exciting events of 2012, VisitEngland research shows that 60% of the population feel more proud to be British, and 20% plan to take more breaks in England as a result of the feel good factor. However, the tourist board also has evidence of a distinct lack of knowledge about what is on offer in England. The app is designed to fill that gap and stimulate a renewed buzz about England as a must see holiday destination.
VisitEngland is inviting trade and consumers to nominate their favourite English experiences by uploading suggestions and pictures to the app. Nominations will fall into six categories: Food & Drink; Arts & Culture; Health & Fitness; History & Heritage; Wildlife & Nature; and Because it’s awesome!
Once approved, the suggestions will be pinned onto a map of England so other visitors can view and then vote for their favourites. Anyone to nominate or vote will be automatically entered into a prize draw to win a weekend break away.
The app will be live until 10 March and a selection of nominations will be announced during English Tourism Week (16-24 March), with the full 101 announced on St George’s Day (23 April).
James Berresford, VisitEngland’s Chief Executive said:
“Only including 101 Things to do in England before you go abroad will be the challenge! There is so much on offer in England which is capable of taking our breath away. We hope this app will inspire Britons everywhere to take a holiday in England and remember that this is one of the best, if not the best destinations in the world.”
View the app here: http://bit.ly/RJEYni
For more information please contact firstname.lastname@example.org 020 7578 1452
VisitEngland is the country’s national tourist board. We work in partnership with the industry to develop the visitor experience across England, plan national tourism strategy, grow the value of tourism in England and provide advocacy for the industry and our visitors Our work is underpinned by robust research and customer insights. You can access the latest in-depth market intelligence and statistics on www.visitengland.org/insight-statistics For corporate information see www.visitengland.org and for consumer information see www.visitengland.com
About English Tourism Week
English Tourism Week is led by the national tourist board, VisitEngland, and is an industry-wide initiative designed to shine a light on the importance of tourism in England. The industry as whole is worth £97billion to the UK economy and supports over 2 million jobs. Hundreds of tourism organisations and businesses will be putting on events to celebrate English Tourism Week this year. For more information about English Tourism Week see www.englishtourismweek.co.uk