On the Lookout for Visit England’s next Tourism Superstar
VisitEngland’s Tourism Superstar award, now in its fourteenth year, recognises and celebrates those in the tourism industry who go the extra mile to ensure visitors in England have an amazing and unforgettable experience.
Tourism Superstar nominees are passionate about where they work and the destination they live in, and consistently set the bar high for the standard of service in England’s tourism industry. Nominees can be individuals or teams of up to 10.
If you know a Tourism Superstar in Lancashire who fits the criteria, send your suggestions to [email protected] so we can share them with the team at VisitEngland before nominations close at the end of November 2025.
The overall winner of the award in 2025 was The Southampton Saints. A group made up of 13 port cruise welcome ambassadors who greet visitors at the city’s port. Visit England’s Andrew Stokes said the group “pull out all the stops when they welcome cruise ship tourists at the city port with a friendly smile and helpful information on local attractions and must-see places. They also provide the all-important first impression, setting the standard for what visitors can expect from their tourism experience in England. I thank them for their hard work and I congratulate the team on this well-deserved win.”
A video with short clips from the 2025 finalists can be viewed here.
The 10 finalists for the award will be announced during December and each one will be filmed in their local area with films hosted via a dedicated webpage. The public will then be asked to vote for their favourite before the competition closes at the end of English Tourism Week 2025. The winner will then be announced and invited to join the Visit England Awards for Excellence ceremony in June 2025.
To qualify for the Tourism Superstar 2025 competition the nominees must:
- Work for a tourism business or organisation in England and continue to work for that organisation at the time of English Tourism Week 2026.
- Be knowledgeable and passionate about the destination they work in and happy to talk about the destination outside of their work remit.
- Go above and beyond the call of duty to make the visitor experience memorable.
- Be available and willing to travel to London or be on site at their workplace from 8 December 2025 – 12 January 2026 dates TBC to be filmed and happy for that film to be posted on the VisitEngland website for a number of weeks and used on VisitEngland’s social media channels as well as those of their DMO and employer.
- Be available to attend the VisitEngland Awards for Excellence 2026 ceremony in June 2026 – exact date and venue TBC.
- Be aware that they have been nominated and happy to participate in any related PR and media opportunities during or post the announcement of the winner.
- The 10 finalists will be required to fill in and sign a waiver form to allow VisitEngland rights to the films created.
- Previous winners must leave at least one year before applying again.
Please send nominations to [email protected] no later than midnight on 26th November 2025.