RVI & Northcote Fundraise to Save Lives

31 January 2013

Staff at Ribble Valley Inns and Northcote are fundraising to purchase defibrillators and raise essential funds for the British Heart Foundation.

The group hope to raise enough money to purchase a defibrillator for each property– which can deliver a life-saving shock to the heart if someone is having a cardiac arrest.  All members of staff will be fully trained to use the machine in the case of an emergency. Any funds raised above the required amount will be donated to the British Heart Foundation.

Craig Bancroft, Managing Director, Ribble Valley Inns and Northcote Group said, “As our properties are located in rural areas they are isolated in the event of an emergency.  It is important that our customers know they are in safe hands when dining or staying with us. Not only does this benefit our customers but the local communities can be assured that there is a life saving piece of equipment in the area.

Craig continued, “The North West Ambulance Service is providing training to ensure all our staff are taught simple skills to be able to save a life. The training has been invaluable and made us all feel extremely confident in dealing with an emergency and safer at work.”

A defibrillator is a life-saving machine that gives the heart an electric shock in some cases of cardiac arrest. This is called defibrillation and can save lives.  For every minute that passes without defibrillation, chances of survival decrease by 14 per cent. Research shows that applying a controlled shock within five minutes of collapse provides the best possible chances of survival.

Jane Atkinson, Community Resuscitation Development Officer, North West Ambulance Service commented, “The swift combination of dialling 999, beginning cardio pulmonary resuscitation (CPR) and application of defibrillation, can improve a cardiac arrest victim’s chance of survival.  It is vitally important to teach as many people as possible that it’s these simple things that can save a person’s life.

“Defibrillators are so simple to use and you really cannot do any further harm to the patient. They only allow you to deliver a shock if a patient’s heartbeat is in a specific rhythm. The AED delivers an electric pulse through the chest cavity, in an attempt to restore normal heart rhythm.

“It's been great to work with the Northcote Group and Ribble Valley Inns to help to make the area a safer place!”

To donate to the British Heart Foundation please visit bhf.org.uk/donate or call 0300 330 3322


Media enquiries: Laura Crabb, Marketing & PR Executive, Northcote Group and Ribble Valley Inns on 01254 915178

Notes to Editors

  1. The Northcote Group of Companies are owned by Nigel Haworth, Craig Bancroft and Richard Matthewman, comprises Northcote; Northcote at the Rovers (established at Ewood Park since 2001 and is the conference and banqueting division of Northcote); Ribble Valley Inns (RVI) (since 2009 consists of The Three Fishes, The Highwayman, The Clog and Billycock and The Bull at Broughton).
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