Attention Lancashire heritage attractions

A Lancashire-based PR and content marketing agency that has recently won its 15th award for campaigns conducted for historic houses, and since picked up a further two shortlistings, is looking to create ‘big hitting’ impacts for a similar tourism and heritage business, free of charge.

Catapult PR, a proud Visit Lancashire Partner, is looking for the heritage sector or historic houses ‘next big story’ and is ready to help create it, with the free support it is ready to offer.

The consultancy, for which tourism and heritage marketing is one specialism, has a 25-year track record of winning awards for historic houses and gardens. This was most recently augmented with a win in the PR Moment Awards 2025.

The judges of the Culture, Media, Sport and Travel Communications Campaign of the Year category, which Catapult PR won, said, “This campaign highlights what can be done with a small budget, massive creativity and determination to meet client objectives. Up there with the big hitters.” One of those big hitters, in the same category, was theme park, Alton Towers.

Catapult PR, headed up by the only two-time winner of the CIPR Excellence Outstanding Independent Practitioner Award, is now determined to spread the benefits of its approach even further within the heritage sector.

To do this, it is offering four months of free marketing support to a historic house, house and garden, or heritage visitor attraction of another kind, that wishes to boost its marketing. This will be its powerful PR for SEO Plus service, which leverages PR and content in a high-impact manner, to deliver tangible business benefit.

The support will allow the winning business to gain an insight into tactics they may not have used previously and see how these can deliver business benefits.

Catapult PR wishes to create a case study that demonstrates the value of its PR for SEO Plus service. Its will set the winner on a path that will grow its profile and visitor numbers, with a strong four-month kick-start to this process and lots of advice, guidance and mentoring, so all can then be continued by the venue.

The support will demonstrate that historic houses and gardens and other heritage visitor attractions should be doing far more than focusing solely on social media. This often fritters away time and resource, for relatively little impact when not used as part of a holistic strategy.

To be considered for the prize, suitable heritage attractions or historic houses and gardens, just need to send an email suggesting why they would welcome marketing support in the 2025 season and why they think their attraction/venue would be a deserving winner.

Within their submission, they should briefly detail their current marketing strategies and provide their website address, along with the contact details of the person applying for the support prize.

The closing date for applications is 5pm on May 21st, after which all will be reviewed and a winner chosen. The free marketing support will be available from June to September inclusive.

To be considered for this prize, applicants should email all required details to [email protected] Applicants can be a historic house and garden, formal garden alone, or a heritage visitor attraction, such as, for instance, a heritage railway. Other visitor attractions will also be considered.

Jane Hunt says: “We have never offered anything like this to the heritage sector and we are sure it will help catapult the winner forwards with their marketing, building their profile amongst prospective visitors. We wish to create a great case study, so we can inspire other venues to think differently about their marketing.

“We want to demonstrate that are powerful marketing tactics that businesses in this sector should be using and we wish to set another historic house and garden or heritage attraction along that more fruitful marketing path.”

For more information about Catapult PR, please visit www.catapultpr.co.uk