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Marketing Lancashire

Marketing Lancashire is Lancashire’s place marketing organisation and leads the LVEP (Local Visitor Economy Partnership) for the county. Working collaboratively with both local authority and private sector partners to communicate investment opportunities and to showcase Lancashire’s strengths as a place to live, work, study and invest in, as well as a premier destination for visitors. Visit Lancashire is the tourist board for the county and a division of Marketing Lancashire. Read more

Visit Lancashire Partnership

Take advantage of all the available benefits and support, and become a Visit Lancashire Partner today

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Keep up to date with the latest news and goings on across Lancashire

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What We Do

Find out more about Marketing Lancashire and what we do to help businesses across the county.

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Spotlight Features

SAVE THE DATE - English Tourism Week

‘Local Stories, National Growth — Celebrating English Tourism’ 13-22 March 2026

Celebrate Lancashire tourism as part of this national campaign to highlight the quality and value of English tourism.

Toolkit coming soon!

The Nature of Gothic

Some may be unaware of the unique collections and nationally significant manuscripts to be found in Blackburn Museum & Art Gallery.  Their latest exhibition The Nature of Gothic, is an opportunity to see some of the finest manuscripts, ceramics and art works all together outside of London. The exhibition runs until 13 December 2025.

Lancashire Day 2025

On 27 November the county celebrates Lancashire Day; marking the day in 1295 when the first representatives from Lancashire attended Parliament, as part of King Edward I Model Parliament.  Find out how you can get involved.

Join us at the UK's most important coastal tourism event for the Region.

Your Accommodation offering has everything guests want – great location, comfortable rooms, local charm. But if you’re struggling to fill those rooms or watching guests book elsewhere, you’re not alone. Read more about the Coastal Tourism Regeneration Conference and book your place now.

New Growth Plan for Lancashire launched

The Lancashire County Combined Authority (LCCA) has launched a new Growth Plan for Lancashire, stating Lancashire is a powerhouse of potential. It outlines projects that have the ability to attract over £20billion in additional investment.

Culture and Tourism are recognised as a priory sector and as important economic catalysts.

Read the Growth Plan here

Celia Gaze: Endorsing conscious celebration & Lancashire's first TEDx

Find out more about Celia Gaze, the entrepreneur who founded The Wellbeing Farm, and her mission to make celebrations conscious, plus what’s on the horizon for the award-winner as she takes on Lancashire’s first TEDx talk this weekend.

Spotlight on John Pye Project Director of Eden Project Morecambe

John has fond memories of growing up in Lancashire and is now Project Director of Eden Project Morecambe. We caught up with John as the first raft of vacancies open for this major new Lancashire visitor attraction.

Lancashire Tourism Awards 2026 Finalists Annouced

The finalists in the 2026 Lancashire Tourism Awards have been announced! Take a look at the categories and their finalists today, and help us celebrate in February 2026

From Burnley to Hollywood

The influence of AMS Neve is felt all over the world, in music and film sound production.  With an array of awards for their excellence, a contacts book of top artists and production teams, they remain firmly rooted in Burnley,  Lancashire. We cast a spotlight on the company as part of the #StarringGREATBritain campaign