Content and Admin Executive

We have an exciting opportunity for a Content and Admin Executive to join the team based in Preston.  You will be responsible for maintaining partner entries on visitlancashire.com and creating new and engaging editorial content which is on brand, product specific and search optimised to drive traffic to our suite of websites. This Content and Admin Executive role is a full time, permanent position offering a competitive salary of £16,500-£18,000 per annum.

Marketing Lancashire is the Destination Management Organisation for the county. Our activities in marketing, communications and commercial partnership are all designed to grow the visitor economy and promote the destination as a great place to visit, work and invest. Based in Preston, the office is only minutes away from the main motorway and Preston train station is also nearby.

Key responsibilities as our Content and Admin Executive:

• Update online content via the content management systems (CMS) to ensure the content for websites, email bulletins, and social media channels feature engaging, relevant and up to date content that promotes partners effectively on visitlancashire.com and across our suite of websites
• Provide excellent levels of customer service to all partner businesses, supporting the Business Development Manager in all areas of their work
• Flag any notable product updates/events to the wider team and ensure partner offers are maximised to deliver return
• Supporting the Digital Marketing Executive, plan and write digital content to support the on-line strategy, targeting relevant individual audiences and marketing channels (email, apps, website, social media etc)
• Optimise campaigns for Search Engine Optimisation, using keyword tools and develop metrics to show Return on Investment
• Support the Digital Marketing Executive in the delivery of the social media strategy using all suitable media channels
• Support the evaluation and analysis of digital communications, to recommend improvements and implement agreed changes
• Responsible for reporting stats around website performance
• Supporting the finance team by raising invoices and chasing payments
•  Supporting the leadership team with administrative tasks as required.

What we’re looking for in our Content and Admin Executive:

• Excellent written and verbal communication skills
• Excellent customer service
• Positive attitude and self-motivated
• Ability to work on multiple projects
• Excellent copywriting skills for digital content
• Good computer skills with an understanding of web analytics
• Able to easily pick up new technologies and concepts
• Passionate about Lancashire

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