2019 – a year of promoting Lancashire

24 December 2019

 

In a nod to the season and the new year ahead ….here’s a look back at our year at Marketing Lancashire.  Thank you for your support and help – we look forward to working with you to raise the profile of this fantastic county in 2020.

 

12 months of making

This is a county that makes things, and in 2019 we’ve been channelling our inner Lancashire, from making a new home for ourselves at Old Docks House to putting up a Taste marquee at the National Festival of Making, the team has been rolling their sleeves up and getting stuck in.

 

11 drop-in sessions

Getting out and about around the county and holding drop-in sessions for our Marketing Lancashire partners to say hello and listen to their feedback.

 

10 tasty champions

Our Taste Lancashire Ambassadors have not only been winning awards and recognition left, right and centre, but they have given us their time, talent and produce to deliver a stand-out showcase of Lancashire food in London that will see the county reap the benefit for months and months to come. We cannot thank them enough.

 

9 awesome ambassadors

Our thanks also to the Lancashire Business Ambassadors who have inspired a whole new campaign that will launch in 2020 – their support for the promotion of Lancashire is invaluable. We want to reach 20 ambassadors in 2020, so if you know an incredible business that fits the bill please ask them to get in touch

 

8 local categories

Recognising the potential of eight additional sectors within our Tourism Awards, on top of those featured by VisitEngland.

 

7 gin distillers (in partnership, hic!)

Our taste partners go from strength to strength, creating amazing produce that celebrates the best the county has to offer (including a LOT of gin…).

 

6 years of growth

2018 saw the sixth consecutive year of growth for Lancashire’s tourism sector, attracting almost 69m visitors who generated £4.41billion for the economy.

 

5 epic events…

From the Taste Conference held at Holmes Mill in March, to MIPIM in Cannes, EXPO REAL in Munich, the Tourism Awards at Blackpool Pleasure Beach and a truly epic 27th of November in London, major events continue to help us put Lancashire on the map.

 

4 strategy workshops

Held as part of the consultation process for the new Tourism Growth Strategy which will be launched in the New Year, setting out the ambitions of the sector for the next decade.

 

3 visitor guides

Delivered during the year, featuring culture and heritage, coast and countryside and all the best options for short breaks in Lancashire.

 

2 vision launches

Supporting the Lancashire 2025 bid team to launch the vision for a county-wide bid for UK City of Culture, once in Lancashire and then in London, both on the same day….

 

And a record-breaking Lancashire Day…

The media reach achieved on the day exceeded 320m people, with national coverage on the BBC TV and in The Telegraph, The Metro and The i.

© 2020 Marketing Lancashire