Blackpool Transport Helps Town achieve WorldHost Recognition Status For Excellent Customer Service

2 August 2016

Blackpool has become the UK’s first tourist resort to gain national recognition for its commitment to customer service, after being awarded WorldHost Recognised Destination status.

The town received the recognition after it trained over 2,500 front line staff using WorldHost customer service training programmes over the last 2 years and signed a commitment to delivering amazing customer service.

Blackpool Transport began rolling out the training to its staff in 2015 and have also gained Business Recognition Status in their own right meaning at least 50% of their front line staff have been trained to WorldHost standard.

Since 2015, Blackpool Transport have trained over 490 employees, a whopping  72% of its total work force.

The training can be delivered through various programmes, with Blackpool Transport opting to primarily deliver an introduction to the general principles of customer services along with training on serving customers with disabilities.

Having introduced Dementia Awareness training as standard in 2015, the WorldHost training programmes have further developed employees ability to cater for customer needs at Blackpool Transport.

Jane Cole, Managing Director at Blackpool Transport said: “Our customers are at the centre of everything we do, and being able to deliver a training programme to our front-line staff which gives them the confidence and ability to meet and surpass our customers needs has been fantastic”.

Other businesses to have gained Business Recognition Status include Sandcastle Waterpark, Blackpool Zoo & The Winter Gardens complex amongst others.

More information about WorldHost customer service training and the recognition programme is available at

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