New credit card-style Resort Pass launched

22 June 2015

Blackpool’s Resort Pass just gets better and better – it has now been re-launched in a handy credit card-style format.

Every year, VisitBlackpool, team up with the resort’s top attractions to bring you the Blackpool Resort Pass and the Blackpool Resort Pass Plus to offer access to up to nine fantastic attractions at discounted prices – it’s just the ticket!

Costing just £55, the Resort Pass represents a saving of more than £35 and includes one visit over seven days to:

• Blackpool Pleasure Beach (including a wristband to enjoy all the most exciting rides)
• Nickelodeon Land
• The Blackpool Tower Eye and 4D Experience
• The Blackpool Tower Dungeon
• SEA LIFE Blackpool
• Madame Tussauds Blackpool

It’s perfect for a family heading to Blackpool on a short break!

Those wanting even more fun in Britain’s most popular seaside resort can even upgrade to the The Blackpool Resort Pass Plus for £80, which includes entry to the above attractions plus Blackpool Zoo, Sandcastle Waterpark and Blackpool Model Village & Gardens – an overall great saving of over £55.

And now it’s even easier to use with its new, perfect for your wallet size and shape.

But it’s not just a convenience; as part of the launch of the new style pass, VisitBlackpool have negotiated a range of additional benefits to help enhance visitors’ stay in Britain’s favourite beach resort.

There are discounts arranged with a number of other top attractions including theatres, restaurants, retail and lots more.

Just show your card on arrival at the venues listed on our mobile-friendly site to claim your offer.

And look out for our flash “live” offers for shows and other events.

Cllr Gillian Campbell, Deputy Leader of Blackpool Council, said: “We’re delighted to be able to launch our new credit card-style resort pass.

“It’s perfect for families who are looking to come and spend a short break in Blackpool and can be purchased online in advance or in person when you arrive here.”

The Blackpool Resort Pass is available to buy in advance online at as well as from the VisitBlackpool Tourist Information Centre at Festival House on the Promenade for an additional £5 per pass.

And if that wasn’t enough, visitors can customise their Blackpool Resort Pass or Blackpool Resort Pass Plus with adding on bolt-ons. The addition of bolt-ons increases the great saving being made and adds greater convenience to your stay. Ranging from attractions not listed on the main passes to shows in the town to travel for getting around the resort, bolt-ons are an amazing feature!

Visitors can also buy a pass over the phone via 01253 478222.

The Blackpool Resort Pass – the attractions

Spend a day at Blackpool Pleasure Beach where you can enjoy the thrills and spills of 125 rides and attractions. There’s something for everyone.

For the ultimate in thrills, why not brave the UK’s tallest rollercoaster – The Big One.  Hold your breath as you board Infusion, the exhilarating, five looping coaster which is the first in the world to be suspended completely over water. Red Arrows Skyforce is the latest attraction for 2015, giving each rider control of their cockpit 72ft above the ground.

Blackpool Pleasure Beach also is home to the UK’s only Nickelodeon Land.  Nickelodeon Land is a six-acre area of Blackpool Pleasure Beach which is home to 12 rides based on characters from one of the world’s leading multi-platform entertainment brands for kids and families. As well as enjoying all of the fantastic rides, guests can rub shoulders with famous Nick characters such as SpongeBob Square Pants and Dora the Explorer, shop in the UK’s only Nick Shop and dine in the beautifully designed Big Pizza Kitchen.

The Blackpool Tower Eye & 4D Experience. Before your ascent to the top of The Blackpool Tower, encounter the new 4D Blackpool – sights, sounds and special effects. Then, ready for your flight, embark on a journey to The Blackpool Tower Eye, where you are met with floor to ceiling uninterrupted views across Blackpool and beyond. Step out onto the Skywalk…it’s like walking on air! Then why not try a Lancashire made meal in the Burger Kitchen, all produce locally served and to ready in the quickest time possible.

Delve into Blackpool’s most horrible history at The Blackpool Tower Dungeon. Experience live actors, a thrilling drop ride and exciting special effects. Prepare to be scared as you are hurled from terrors in the torture chamber to the pestilence of the plague. Creep through the woods of Pendle, where witches hang in the trees, punished for their devilish arts. Are you brave enough?

Madame Tussauds Blackpool, the ultimate celebrity experience, getting you up close and personal with Britain’s best-loved celebrities. From top style tips to high profile crime scenes, you can join the cast of your favourite TV shows. There’s something for everyone, from iconic sporting heroes to music idols and Britain’s favourite soap characters to comic legends. Not forgetting the latest figures including pop star Olly Murs.

SEA LIFE Blackpool is home to one of the largest collections of tropical sharks in Europe. Housing more than fifty spectacular displays and over 2,000 assorted sea creatures it takes visitors on a journey from the coastline and sandy shallows to the ocean depths. A highlight for every visitor is undoubtedly the mighty ocean tank, teeming with tropical sharks and colourful reef fish, from the amazing vantage of a walkthrough underwater tunnel it is easy to imagine it is you…rather than the fish…that is on display!

The Blackpool Resort Pass Plus – even more fun in Britain’s most popular seaside resort

The UK’s largest indoor waterpark can be found on the Resort Pass Plus at Sandcastle Waterpark. Housing over 18 slides and attractions, made up of waterslides, fun pools, wave machines and water shoots, the waterpark also has a constant 84 degree and a lazy river, something for everyone to enjoy. With a range of places to eat whilst enjoying your visit, it really is the ideal attraction.

Blackpool Zoo has it all. Spread across 32-acres of parkland, animals from a vast range of species call this place home. The award-winning attraction proudly cares and nurtures Colin the cockroach to aardvarks and African Lions, all of which can be admired and gazed upon by visitors. Scheduled talks allow the most curious to delve a little deeper and discover more about these magnificent creatures.

Blackpool Model Village & Gardens is just a stone throw away from the hustle and bustle of the main town centre;  proudly one of the more tranquil attractions the resort has to offer. The stunning setting is made up of hundreds of carefully crafted models and figures portraying the great British life, defining culture and unique humour. This familyrun haven delivers a warm and welcoming reception, a customer service throughout that is like no other.


For more information or to arrange interviews, please call Joe Robinson on 01253 477189.

VisitBlackpool is the tourism arm of Blackpool Council and is tasked with promoting the UK's most popular holiday destination to leisure and business visitors, both domestically and internationally.

Blackpool’s Back – Merlin Entertainments – which runs a host of attractions in the town including The Blackpool Tower, Madame Tussauds and Sea Life – together with Visit Blackpool, are driving the exciting family-focused awareness campaign to re-energise the iconic seaside resort. The initiative #Blackpoolsback aims to challenge any negative perceptions of the resort, by reminding families of everything Blackpool has to offer.  This includes an unrivalled concentration of world-class family attractions, an award-winning beach as well as a summer packed with exciting events.

Blackpool Pleasure Beach is a 42-acre amusement park featuring 125 rides and attractions.  It was established in 1896 by William G Bean and his great granddaughter, Amanda Thompson OBE is the current Managing Director and the fourth generation of the family to hold this position.

Just The Ticket – Online purchases of the Blackpool Resort Pass can be made up to midnight the day before you wish to start using it at
If you wish to buy on the day, you must do so at the VisitBlackpool Tourist Information Centre, Festival House at an additional cost of £5 per pass. Tel: 01253 478222

Merlin Entertainments is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates more than 90 attractions, seven hotels/two holiday villages in 20 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 46 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 18,000 employees.  Among Merlin’s attractions are  – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Siam Ocean World and Busan Aquarium.  All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future. Visit for more information.

The European Regional Development Fund (ERDF) is making a real difference to people and businesses in the North West. With €755m to invest between 2007 and 2013, ERDF is enhancing the competitiveness of the region’s economy by supporting growth in enterprise and employment. ERDF in the North West is managed by the Department for Communities and Local Government – for further information visit

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