New Head of Partnerships for Marketing Lancashire
Following a year of significant growth and new developments Marketing Lancashire has appointed Maria Moriarty Eames as the company’s Head of Partnerships.
Blackburn-born Maria will drive Marketing Lancashire’s commercial strategy, develop the corporate partnerships programme and lead the work of the partnerships team, which is responsible for growing Marketing Lancashire’s business relationships. Maria previously held the role of Brand and Marketing Director at Total Foodservice Solutions Ltd.
Ruth Connor, Chief Executive of Marketing Lancashire commenting on the new appointment said, “I am delighted to welcome Maria to the Marketing Lancashire team. Maria’s extensive experience and skills working in a variety of sectors will be invaluable as we build on our success to date. Marketing Lancashire will place the region front and centre on a regional, national and international stage: an outstanding visitor destination; a catalyst for innovation and enterprise; a compelling location for expanding global businesses working with partners and stakeholders in the public and private sectors to build a world class future for Lancashire.
"We are currently developing a Lancashire economic narrative and the priority is to launch a shared vision with the private and public sector partners in the county, bringing them together behind this persuasive narrative that promotes assets and leverages the many opportunities available to the county."
Commenting on her new role Maria said, “Having worked in partnership with Marketing Lancashire as a member in different organisations over many years, I am thrilled to have joined the team as Head of Partnerships. Born and bred in Lancashire, I have great passion for our county and everything we have to offer, from our people and our heritage to our creative and inviting leisure and hospitality industry and progressive manufacturing businesses.”
Membership has grown by 15%, predominantly from leisure businesses and suppliers and a new corporate partnership scheme will be launched in the autumn. Digitally, the organisation continues to break previous levels with visitlancashire.com attracting a record 6million page views.
Traffic is driven to visitlancashire.com through marketing and communications campaigns as well as through social media activity, all aimed at increasing shorts breaks and day visits that help boost Lancashire’s £3.6billion visitor economy.
Double digit growth has also been seen via Marketinglancashire.com the organisation’s corporate website, which this year enjoyed it’s best ever year. This site promotes the county and shares news and activities relating to members, suppliers, business news and economic development and regeneration.
Maria continued, “There’s no doubt I am joining Marketing Lancashire at a very important time in its development. I look forward to working together with businesses across the county to help grow Lancashire’s reputation and prosperity.”
Find more information on visitor economy news, information and partnership opportunities visit marketinglancashire.com