Points Win You Prizes with Blackpool Pleasure Beach’s New App

18 May 2015

Blackpool Pleasure Beach, The UK’s favourite amusement park, has launched a brand new app which not only brings the fun and thrills of the iconic Big One rollercoaster to your device, but also allows you to collect points which can be converted into vouchers to use at the park.

Big One – Buckle Up has been created in partnership with Danish app developers Whiterock A/S.  The app sees players climb aboard their own Big One train and then speed along the tracks collecting coins and power ups whilst overcoming fun challenges.  Whilst enjoying the game, players rack up points which can then be converted into a voucher for prizes which range from a free drink on park right through to wristbands for a day out on the park.

The app features a number of familiar Pleasure Beach faces including park mascots Bradley and Bella Beaver, Professor Donut and DJ.

Amanda Thompson OBE, Managing Director of Blackpool Pleasure Beach, comments, “We are delighted to be working with Whiterock A/S on such an exciting project.  It’s great to see Blackpool Pleasure Beach, and many of it’s familiar characters, represented in the game.  I hope that after spending time riding the Big One and collecting points, many players will visit us to try out the real thing and use the vouchers they have earned to enjoy a treat while they are here.”

On the inspiration behind the app, Flemming Viktor Anderson, CEO & Founder of Whiterock A/S comments, “When I realized how much time my nephew and people from my network spend on mobile gaming I thought to myself that there must be a great unexploited potential in combining their gaming usage with commercial interests. We are now bringing this idea to life with the cooperation of Blackpool Pleasure Beach”.

Big One – Buckle Up is free to download from the App Store and Google Play and is available now

iTunes: https://itunes.apple.com/us/app/the-big-one-roller-coaster/id978648631?l=da&ls=1&mt=8
Google Play: https://play.google.com/store/apps/details?id=com.whiterock.bigone

To celebrate the launch of the app, users have the chance to win a holiday to Dubai along with spending money.  For more information, visit www.blackpoolpleasurebeach.com
Editor’s notes:

Blackpool Pleasure Beach is a 42-acre amusement park, offering everything from white-knuckle rides to family thrills and memories that will last a lifetime. Nickelodeon Land opened in 2011 and is home to 12 amazing rides, while the world’s first Red Arrows themed ride, Skyforce, opens this year.

Press Information
Issued by: Stephen Burton
DD: 01253 336330
Mobile: 07584 515761
Email: [email protected]
Twitter: @Pleasure_Beach
Facebook: www.facebook.com/blackpoolpleasurebeach

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