Santa’s Little Helper Set for Mall Debut

5 December 2014

For the first time ever, The Mall Blackburn will be home to its very own Santa’s Little Helper.
Media and performance graduate Sophie Miller, who is 22 and lives in Blackburn, shone at the interviews after dozens of Christmas loving s’elf starters applied for the position.

She will be on hand in The Mall every weekend, during late night shopping each Thursday and on Christmas Eve to spread festive cheer, hand out sweeties, dish out tissues, help customers with their shopping and generally be an all round delight!

Loraine Jones, General Manager at The Mall Blackburn, said: “Sophie is the perfect addition to The Mall and we can’t wait to see her getting into her role this festive season.

“We were astounded with how many applications we had for Santa’s Little Helper and everyone we interviewed had their own special qualities.

“Sophie’s passion for performing and her love of Christmas were more than evident from the moment we met her so she was the natural choice.”

Sophie added: “I couldn’t believe it when I saw the vacancy for Santa’s Little Helper and was over the moon when I got the job!

“I love everything about Christmas and this really is the perfect position for me. I can’t wait to get my elf costume on and get cracking!”


Picture shows: Sophie Miller, The Mall Blackburn’s Santa’s Little Helper

Notes to editors
The Mall is the UK's leading community shopping centre Fund. Managed by Capital & Regional, The Mall Fund owns six shopping centres across the UK – home to approximately 667 retail units and attracting approximately 1.4 million shopping visits every week.
Shopping as it should be………….

For further editorial information please contact:
Rachael Ireland or Paula Holden at ICG on 01772 679383. or  Out of hours contact is Rachael Ireland on 07950 900469

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