Celebrate English Tourism Week 2026

English Tourism Week is the annual celebration of the tourism industry and its importance to local communities and economies.

VisitEngland is proud to lead English Tourism Week celebrating our diverse, exciting and vibrant sector, and highlighting the quality and value of the English tourism offer.

Along with fellow LVEPs, Marketing Lancashire aims to raise awareness of our industry among key stakeholders, including MPs, ministers and the media. Working with VisitEngland to champion the sector through political engagement nationally, regionally and locally – demonstrating to political decision-makers the importance of tourism in England and their local area.

English Tourism Week aims to: 

• Highlight to stakeholders about the huge contribution English tourism makes to the UK economy.

• Kickstart the spring/summer season and give businesses and destinations a marketing hook to engage with customers and encourage bookings.

• Give businesses an opportunity to engage with local stakeholders such as MPs and media, to bring attention to tourism’s contribution in their area.

• Increase awareness among domestic visitors of the quality and variety of the English tourism offer, and encourage domestic travel.

How YOU can get involved

Download the FREE toolkit and assets created for you by VisitEngland, which can be used across you social and web channels.  You’ll find templates for posters, for creating your own signage, social posts and marketing materials.

Post and share the messaging about supporting English Tourism Week with your followers, customers, partners and stakeholders. Encourage them to get involved, by visiting  yours and other local businesses to show support.  To raise awareness of the visitor economy to Lancashire and its lead role in the future growth and success of the county.

Don’t forget to use the hashtag #EnglishTourismWeek26 and to tag your local LVEP @MarketingLancs @VisitLancashire, who can further amplify your business and customer messaging.

A toolkit for industry will be available soon to get involved with English Tourism Week and use across your social and web channels.

If you are a Lancashire-based tourism business and would like help or advice on how you can become involved with English Tourism Week, please email: [email protected]