Lancashire Tourism Growth Strategy
Marketing Lancashire has released a new Tourism Growth Strategy for Lancashire.
Entitled “Building Better Demand” the document outlines a plan to extend the reach and benefit of Lancashire’s visitor economy. It outlines a SMART approach to furthering the reach of Lancashire and showcases the developments and projects that are sure to be of benefit to the region.
The strategy has been developed following consultation with tourism businesses and key stakeholders including Lancashire County Council, the Lancashire Enterprise Partnership and the District Council’s throughout the county.